Preferred Insurance Agent
Always Start with a Business Plan Plan Your Future and Measure Your Success
and family, joining a lead group, print or digital advertising, associations and interest groups that you have access and all other creative sources available to you. Hint: internet referrals are difficult to convert to sales – other sources are more reliable. A majority of the insurance companies want you to provide a business plan before they consider you for an appointment. Your success is determined by the relationships you have with your customers and the insurance companies that you represent as an agent.
A well thought out business plan is the best way to start any new business venture. It is your roadmap to success; use it to plan out your short-term and long-term goals. Without a plan, you are sure to run into a few dead ends. As an independent agency owner, you must identify your target market and your competitors. Know what makes your agency better than your competitors. Analyze your risks and include an initial budget, cash flow projections, and a production plan to ensure growth in the future. Determine how you will acquire your customers: referrals from friends
Steps to Opening an Independent Insurance Agency Successfully
Made with FlippingBook Digital Publishing Software