SSGA_Thrive Book_2026

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LUCKY HORSESHOES

THRIVE IN SPI • SPRINGFIELD SANGAMON GROWTH ALLIANCE

LUCKY HORSESHOES How a Revitalized Ballpark and a Bold Vision are Boosting Springfield’s Momentum

While the WPBL brings national attention, the Shoes continue to provide a homegrown, hands-on baseball experience that keeps the community engaged year after year. Summer, wood-bat college baseball offers an opportunity for college athletes to experience more playing time, a professional atmosphere, and development opportunities, while also providing Springfield with a local baseball team to rally around. With a new manager and renewed competitiveness, the 2026 season brings even more promise.

The story of the Springfield Lucky Horseshoes isn’t just about baseball. It’s about placemaking. Tourism. Talent retention. Neighborhood revitalization. And as the city prepares to welcome the WPBL, expand events, and showcase the stadium to the region and the country, the message is clear: The community is on the rise. The momentum is real. People are realizing Springfield is the place to be.

A big part of a city’s economic development is its energy, whether a city feels alive, optimistic, and full of possibilities. Increasingly, employers and developers are looking for places where people want to live, raise families, and feel connected. And in Springfield, one unexpected force is helping fuel that momentum: baseball. But for the Springfield Lucky Horseshoes, a collegiate summer baseball team based in Springfield, baseball is only the beginning. Founded during the pandemic, Golden Rule Entertainment purchased the Springfield Sliders in 2021, relocated to Springfield from West Palm Beach, and reintroduced the team with a new identity: the Lucky Horseshoes, also affectionately known by fans as “The Shoes.” Within 42 days of the rebrand, merchandise was ordered from and shipped to all 50 states, revealing the widespread enthusiasm for the new team. Since then, the organization has grown into one of Springfield’s most compelling examples of entrepreneurship and community-building. They launched the annual Summer Ball Summit, now entering its fourth year. They purchased a franchise team from Quincy, IL, announced a third team to be based in Decatur, IL, and worked in partnership with the Friends of Robin Roberts Foundation to transition the historic stadium into local ownership, opening the door to new opportunities. For Jamie Toole, Chief Storyteller at the Springfield Lucky Horseshoes, that last milestone represents far more than a business transaction.

“With the stadium owned by Springfield natives who are committed to honoring its history while shaping its future, we can make the most of this place, bringing people here and creating a true community asset again,” said Toole. “Amenities matter, experiences matter, and the feeling of belonging matters. Baseball is our platform, not our purpose. Communities thrive when there are things to do — sports, music, art, shared experiences—and that’s how you attract and keep people in the community.” The vision for the stadium includes more tournaments, local programming, and visitors, with usage expected to jump from 60 events to more than 150 events in 2026. Robin Roberts Stadium is being reimagined as an avenue for connection, culture, and community pride, hosting functions like weddings, bachelor and bachelorette parties, music festivals, craft beer events, and wiffle ball tournaments. This expansion of events and programming sets the stage for an even bigger milestone: the arrival of professional women’s baseball. In 2026, the city will host the inaugural season of the Women’s Professional Baseball League (WPBL). “This announcement blew the doors off. It’s going to take the stadium and Springfield to the next level, with athletes drafted from around the world,” said Melissa Gaynor Toole, Director of Swag & Communications at the Springfield Lucky Horseshoes. “With the explosive growth of women’s sports, Springfield is entering the story at exactly the right moment and giving young athletes, especially girls, a powerful example of what’s possible.”

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