POST PRODUCT BUSINESS REVIEW: Now that you’ve seen what’s possible, go back to those 3 customers. What did I show you today that you’re not talking about with them? Add it to your gap list. You’re going to hear no sometimes. That’s fine. You’re also going to hear yes. The reality? If you don’t bring it up, you’re leaving money on the table. YOUR RE-ENGAGEMENT LINE: Pick one customer. Pick one gap. Say this: “I thought about you today. We’re not partnered in [category]. Does it make sense to explore that? Is that an opportunity for us?” Simple. Direct. Professional. TTYL. 36
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