POSITIONING LABELS (CATEGORY NAMES) Before I show you product, I want to challenge you. What do you call what you sell? If you’re still saying “giveaways,” that’s a problem. You’re building zero value into your work. What do your clients call it? Promo? Swag? Promotional products? Category names that create value:
Identity Gear Engagement Tools Impact Goods Experience Merch Rep Gear
We are not “giving things away.” We are building brand identity. We are creating engagement. We are driving impact. LANGUAGE SHAPES VALUE.
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