FIRST WORD.
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In this edition you can learn more about her research, including how AI will transform teamwork and five traps that business leaders must avoid when using AI. Our Gillmore Centre for Financial Technology is exploring the use of AI in fintech, insurance, and property. Discover some of that research on page 27, where Ruowen Xu and Yuval Millo reveal the risks of using AI-generated synthetic data without understanding its limitations. WBS also played a key role in Nobel laureate Christopher Pissarides’ Review into the Future of Work and Wellbeing, leading the research on how companies should implement AI. Alongside this, we offer a range of programmes for professionals who are keen to develop their expertise in AI and digital transformation. This includes our two-day AI Leadership programme at The Shard, four Master’s programmes, and dedicated modules across our MBA programmes and wider teaching portfolio. You can also try steering your own AI start-up through its crucial early years using the Slingshot simulation, which was developed by Ammon Salter and is free to access. Of course, it is not just AI that is shaping the future of work. Also in this edition, Loizos Heracleous reveals why most digital transformation projects fail and how to make yours succeed (see page 53). Gongtai Wang and Susanne Beck share their new framework to help companies capture greater value from the connected products they create (see page 40). And, on page 16, WBS alum Lizzie Penny, who was recently named one of HR Magazine’s most influential thinkers, encourages business leaders to embrace autonomous working. After all, human expertise remains vitally important in the age of AI.
Core Edition 17 Editor: Warren Manger Cover image: Paul Atkins © Getty Images Staff contributors: Simon Wilcox Paul Atkins Donna Morris Mark Udall Rebecca Cutts © 2026 University of Warwick. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of the department of Warwick Business School at the University of Warwick. Published by Warwick Business School, University of Warwick, Coventry, CV4 7AL.
A round 40 per cent of (AI), according to the International Monetary Fund. It is increasingly clear that the future will favour those who recognise AI’s potential and deploy it effectively. At Warwick Business School, we are equipping business leaders with the knowledge to do that. Our faculty is delivering a range of world-class research on how companies can harness AI, spearheaded by Hila Lifshitz and her colleagues within the AI Innovation Network. Her work with thought leaders jobs globally are exposed to artificial intelligence such as Ethan Mollick at Wharton and researchers at Harvard Business School is shaping our understanding of how to use AI in the workplace.
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Where opinion is expressed, it is the opinion of the author and does not necessarily coincide with the views of the publisher or the University of Warwick. All information in this magazine is verified to the best of the authors’ and the publisher’s ability. However, Warwick Business School and the University of Warwick do not accept responsibility for any loss arising from reliance on it.
Professor Andy Lockett Dean of Warwick Business School.
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