Careers
F or WBS alum Rytis Jasiunas, AI is not just a tool. It is a daily partner in managing a complex career as a sailor and windsurfer. Rytis, who carried the Lithuanian flag at the Paris Olympics in 2024, relies on prize money and sponsorship for funding and operates without the support structures of larger teams. Logistics are a major challenge. Travelling globally with lots of equipment involves navigating airline rules, customs regulations, and cost comparisons. AI enables Rytis to quickly make informed decisions that would otherwise require hours of research. Rytis said: “I’m constantly dealing with unfamiliar subjects and territories. AI can help me to identify and understand the extent of problems, then try to find solutions. It’s quite good at offering a range of options for most problems, but not all of them.” Crucially, he does not rely on a single tool. Instead, he compares outputs across different AI models, challenging them against each other to improve accuracy. AI also helps with social media content to support his personal brand, though he ensures the final voice remains his own. For Rytis, the key lesson is clear: AI is most powerful when combined with human judgement.
AI to write CVs or bios, but you can tell when they do. The tone becomes generic, the structure predictable. Ironically, the more AI-generated profiles we see, the more human authenticity stands out. We look for specific outcomes, real examples of impact, and a voice that feels genuinely personal. But applicants need to demonstrate AI literacy – that is becoming non-negotiable and it doesn’t mean simply knowing how to prompt ChatGPT. Leaders need to understand different tools like Gemini, Claude, and Copilot, how they work, where they add value, and where they pose risks. “Ironically, the more AI-generated profiles we see, the more human authenticity stands out. We look for specific outcomes,
David Rodriguez Senior Client Partner at talent consultants Korn Ferry
communicating with clarity, and influencing others will only grow in importance as AI automates routine tasks. We are already seeing pressure in sectors like professional services, software development, and legal, where tasks can be automated. Many junior and mid-level roles will change or disappear. At senior level, the risk is less about replacement and more about relevance. Leaders who can’t understand the impact of AI will struggle. My advice to anyone navigating a career change today is to invest in yourself and stay current with AI. Build your network because, as more organisations use AI for screening, human connection can become your differentiator. And cultivate your personal brand. Find your niche – an area where you can add unique value in a market that is becoming more automated and more competitive. Ultimately, careers will favour those who remain curious, adaptable, and reinvent themselves. The next decade will be disruptive, but full of opportunity for people who shape their own narrative.
real examples of impact, and a voice that feels genuinely personal”
It’s similar to when personal computers emerged; it wasn’t enough to turn the machine on – you had to know how to use Word or Excel to be effective. Soft skills such as navigating ambiguity, cultivating innovation,
Rytis Jasiunas Olympic athlete BSc Accounting and Finance (2016)
wbs.ac.uk | Warwick Business School
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