CORE 17: The Change Maker's Manual

STRATEGY & ORGANISATIONAL CHANGE. 50. Reel deal. How should digital platforms pursue growth? by Joe Nandhakumar and Jochem Hummel.

49. How smart firms will measure marketing. by Laura Chamberlain.

DECISION-MAKING & ANALYTICS.

46. Hard sell.

5 steps to survive the B2B sales revolution by Nick Lee and Roland Kassemeier.

HEALTHCARE & WELLBEING.

53. Failure to launch. Prevent your digital transformation falling short by Loizos Heracleous.

56. Detri-mental. Tackling the mental health productivity crisis by Vicki Belt.

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