Elite Edge Transformation Center - January 2020

TRANSFORMATIVE TIMES Looking Back Over the Past 10 Years FIGHT THROUGH YOUR CHALLENGES AND GROW

2020 marks the 10-year anniversary of the founding of Elite Edge. In the past decade, I’ve had the opportunity to watch as my business grows and — what’s even more rewarding — how every person who comes into my gym evolves too. Despite the hardships in front of us and the circumstances we find ourselves in, all of us accomplish our goals by not giving up. Over the years, I’ve seen thousands of people come through my doors, all with different stories and reasons for finding Elite Edge. But the one thing they all had in common was the common goal they set their sights on. I’ve seen a lot of people come in who never tried working out or lifting weights before, but that didn’t slow them down. Now, they’re completely transformed. It’s amazing to have the chance to see these people, who you come to know, realize they’re a lot more capable than they thought.

GRAND OPENING OF OUR JOHNSTON LOCATION IN FEBRUARY 2019!

Opening our second location was one of the most significant moments of my career for many reasons. Knowing that I could open up a second business was almost overwhelming; I was so proud of watching the gym I opened grow into two locations and of how much effort my team and our clients put into themselves and the gym itself. The expansion also marked a huge change for me, as well. Because I was the operating manager, I now had to split my time and attention to two locations. It was a big milestone to accomplish. I’ve watched us continue to grow over these past 10 years to where we are today. Now, we have 10 locations, have had over 5,000 people join our six-week challenge program, and still continue to grow.

One client who went through an immense transformation was a woman who came into the gym pretty overweight; she had no background with any type of athletic activity. Even though she was nervous, she still joined our six-week challenge, where she pushed herself beyond anything she’d experienced. After joining our program, she lost a lot of weight and now enjoys strength training. Seeing her accomplish so much for herself is what Elite Edge is all about. Watching so many people come so far these past 10 years reminds me how far Elite Edge has come too. When I started my business, I didn’t know the challenges I would face along the way, but I knew I would have to overcome them directly.

“While I’m proud to see Elite Edge come so far, I’m equally, if not more, delighted to witness the positive changes people have gone through.”

While I’m proud to see Elite Edge come so far, I’m equally, if not more, delighted to witness the positive changes people have gone through.

We face challenges in every aspect of our lives, but the important thing is to keep pushing through them to come out on the other side stronger than ever. Don’t shy away from the problems bound to come your way this year. Take them head-on.

The hardest challenge I faced in my business was starting from zero. I had no money to put into the business at first, and I had to focus all my efforts toward growing it organically. Learning how to market the gym and relying on my resources at the time, as opposed to starting with everything I needed, was a scary thing. Elite Edge opened with hardly any equipment except what I had bought from a friend. When we first launched, all I could think about was just trying to make the rent each month. But then we started to grow.

-Joe Brammer

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