Elite Edge Transformation Center - January 2020


2020 marks the 10-year anniversary of the founding of Elite Edge. In the past decade, I’ve had the opportunity to watch as my business grows and — what’s even more rewarding — how every person who comes into my gym evolves too. Despite the hardships in front of us and the circumstances we find ourselves in, all of us accomplish our goals by not giving up. Over the years, I’ve seen thousands of people come through my doors, all with different stories and reasons for finding Elite Edge. But the one thing they all had in common was the common goal they set their sights on. I’ve seen a lot of people come in who never tried working out or lifting weights before, but that didn’t slow them down. Now, they’re completely transformed. It’s amazing to have the chance to see these people, who you come to know, realize they’re a lot more capable than they thought.


Opening our second location was one of the most significant moments of my career for many reasons. Knowing that I could open up a second business was almost overwhelming; I was so proud of watching the gym I opened grow into two locations and of how much effort my team and our clients put into themselves and the gym itself. The expansion also marked a huge change for me, as well. Because I was the operating manager, I now had to split my time and attention to two locations. It was a big milestone to accomplish. I’ve watched us continue to grow over these past 10 years to where we are today. Now, we have 10 locations, have had over 5,000 people join our six-week challenge program, and still continue to grow.

One client who went through an immense transformation was a woman who came into the gym pretty overweight; she had no background with any type of athletic activity. Even though she was nervous, she still joined our six-week challenge, where she pushed herself beyond anything she’d experienced. After joining our program, she lost a lot of weight and now enjoys strength training. Seeing her accomplish so much for herself is what Elite Edge is all about. Watching so many people come so far these past 10 years reminds me how far Elite Edge has come too. When I started my business, I didn’t know the challenges I would face along the way, but I knew I would have to overcome them directly.

“While I’m proud to see Elite Edge come so far, I’m equally, if not more, delighted to witness the positive changes people have gone through.”

While I’m proud to see Elite Edge come so far, I’m equally, if not more, delighted to witness the positive changes people have gone through.

We face challenges in every aspect of our lives, but the important thing is to keep pushing through them to come out on the other side stronger than ever. Don’t shy away from the problems bound to come your way this year. Take them head-on.

The hardest challenge I faced in my business was starting from zero. I had no money to put into the business at first, and I had to focus all my efforts toward growing it organically. Learning how to market the gym and relying on my resources at the time, as opposed to starting with everything I needed, was a scary thing. Elite Edge opened with hardly any equipment except what I had bought from a friend. When we first launched, all I could think about was just trying to make the rent each month. But then we started to grow.

-Joe Brammer


Claim Your Free Week at www.EliteEdgeGym.com



A year ago, Jena Vasquez was sleeping in her bed when she was forced awake by a pain in her chest — she was having a heart attack. For Jena, this was, as she says, “a rude awakening.” At the time this scary incident happened, she weighed around 219 pounds. Recovering from her heart attack, Jena knew she needed to take action for a healthier lifestyle.

Help Your Kids Achieve More This Year

Early in 2019, she was browsing Facebook when an advertisement caught her eye. She remembers, “The ad was for an Elite Edge challenge called the ‘Hot Mama Challenge.’” She signed up and, after four weeks of challenging herself, won. This was a turning point for Jena. “After that, I started feeling stronger and just started seeing the muscle definition, and I got my membership.” Jena loves coming into Elite Edge “every single day.” She adds, “It’s the only thing throughout my day that I look forward to.” She shared this love with her family and now comes in with both of her daughters, who are also active members. Having the opportunity to grow herself and watch her EASY Tomato Soup Who doesn’t love a bowl of tomato soup on a cold winter’s day? This recipe packs a lot more flavor — and a lot fewer additives — than your average store- bought soup without requiring hours of hard labor over the stove.

With Simple and Actionable Goals

With every new year comes an opportunity to reinvent ourselves or start down a new path toward self-improvement. Making resolutions is a big part of many families’ New Year’s traditions, and parents often have a desire for their kids to take part in that tradition when they’re old enough. Following through on resolutions is tough, especially for young children, but with your help, they can achieve their goals. Practice what you preach. You are your children’s role model for almost everything, including following through on New Year’s resolutions. So, ask yourself if you follow through on your own resolutions. When you proclaim that you will read more books or finally get a gym membership, do you actually try to do it? Your kids will assign as much importance to New Year’s resolutions as you do, so by sticking to your own commitments, you can help them stay on track too. Keep things simple and achievable. When your kids are forming their resolutions, their first attempts will probably be very broad. Statements like “I want to be more kind” or “I will try to help more around the house” incorporate good values but don’t include any actionable steps. Help your kids think of tangible ways to act on those goals. For example, if they want to be tidier, a good resolution might be for them to clean their room once a week or take responsibility for one household chore every day. Don’t do all the work for them. While it’s important for you to help your kids formulate their goals, be sure that you aren’t taking over. If they’re ultimately responsible for their resolutions, they’ll feel more compelled to keep them. Instead, suggest different goal areas they could improve, such as home, school, or sports, and let them elaborate. When it comes to creating habits, nobody is perfect, so even if your kids falter on their goals in the middle of February, don’t worry. The important thing is that you continue to encourage them every step of the way.


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2 tbsp coconut oil

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1 cup chicken broth 8.5 oz coconut milk

4 leeks, white parts only, thinly sliced 6 cloves garlic, minced

Kosher salt

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Freshly ground black pepper

1 28-oz can roasted and diced tomatoes (Muir Glen Organic is a good brand)


1. In a skillet over medium heat, sauté leeks in coconut oil until softened and translucent, about 7–10 minutes. 2. Add garlic and sauté for another 30 seconds. Remove from heat. 3. Meanwhile, in a blender, purée entire can of tomatoes, including juice, until smooth. 4. Add sautéed leeks and garlic and purée again. 5. Transfer purée to a saucepan and add chicken broth and coconut milk. Bring to a boil, then drop to simmer and cook for 10 minutes. 6. Add salt and pepper to taste. Serve.

Inspired by Nom Nom Paleo



At Elite Edge, we’re all about setting goals and doing what needs to be done to accomplish them. Through support, encouragement, and the right program, our team gives people the motivation to do anything they put their minds to. As it turns out, this motivation is exactly what we all need when it comes to New Year’s resolutions. The new year is one of the best times to take a beat and reevaluate the goals you

daughters grow as well is extremely rewarding for Jena. “My oldest daughter is actually a personal trainer too, so watching her get stronger and healthier is awesome.” For now, her goal remains the same: continued training in the pursuit of a healthy lifestyle, and she is well on her way. Jena is also keen to spend time with her Elite trainers to whom, she says, she owes her life. “I can’t thank them enough for saving me from a very bad downward spiral, and now I feel like I’m in a very good place because of them. They’ve changed my life and saved my life.” All the trainers at Elite Edge strive to make transformations, like Jena’s, happen for every person who reaches out to us in their time of need. Keep fighting, stay healthy, and never back down.

have in life. Was there something you tried to do last year but, for one reason or another, it fell through? Do you have a specific target you want to hit this year? What new goal do you want to get behind? These are all critical questions you should be asking yourself when you start to think about what you accomplish as we slowly progress through the year. One of the biggest drawbacks of New Year’s resolutions is the follow-through. Think back to how often you’ve set goals for yourself that didn’t come to fruition? Most New Year’s resolutions fall through because people don’t take the time to pinpoint the meanings of their goals and plan them out accordingly. If you want to lose weight, simply writing down that goal isn’t enough. You need to think about how much weight you want to lose, the best way you can start to lose it, when you hope to lose that amount, and why the goal is important. Goals need to be specific, or they’ll be that much harder to achieve. Similarly, goals need to be approached slowly. Overworking yourself by going to the gym every single day when your body isn’t used to that kind of training will burn you out and do more harm than good. Take things one step at a time. The most popular and effective way to set goals is with SMART, a method of goal setting that takes goals and breaks them down into five categories: S pecific, M easurable, A chievable, R elevant, and T ime- bound. This method ensures that your goals are meaningful to you. Most importantly, SMART provides the motivation you need to make accomplishing those goals a tangible possibility.


Don’t let your objectives for 2020 slip past you. Plan, gauge, and work your way to them.




495 SE Alice’s Rd. Waukee, Iowa 50263

INSIDE This Issue


Transformation in the Past Decade


Helping Your Kids Make New Year’s Resolutions

Jena Vasquez’ Story Easy Tomato Soup


Set Your Mind to Your Goals


The Last Frontier of Distance Running


On Oct. 12, 2019, one man did what distance runners the world over thought was impossible. Eliud Kipchoge, an eight-time major marathon winner and three-time Olympic medalist, became the first person in the world to run a sub-two-hour marathon. That means running 26 miles at 4 1/2 minutes per mile! Though Kipchoge’s marathon last year pushed the boundaries of athletic achievements, a few key elements made his sub-two-hour time possible — and disqualified his marathon from world-record consideration. The Course Kipchoge ran the marathon on a course in Vienna that was mostly a straight line with some gradual turns at each end. It was also completely flat and at sea level, where oxygen levels are higher. That said, Kipchoge’s marathon course broke regulations because it was an exhibition run staged just for him to try and break the two-hour barrier. Apart from his pacers, he was the only runner. He also did not have to stop at any water stations — cyclists rode alongside him to periodically hand him water so he wouldn’t have to slow down. The Pacers In a regulation marathon, pacers can only run with marathon participants during the first part of the race. But

in order to help Kipchoge secure his desired time, different groups of pacers phased in and out of the marathon, running with Kipchoge the whole way. The pacers’ formation also protected Kipchoge from wind resistance and helped him conserve energy. The Shoes Kipchoge’s shoes had a carbon-plated midsole, which is thought to make runners more energy efficient. And while it’s not certain just how much the specialized shoes affected his time, it does raise important questions about “technological doping,” a term used when certain sportswear or instruments give athletes an unfair advantage in competitions. Even though Kipchoge’s marathon in Vienna might not qualify as a world record, his exhibition race is still a groundbreaking athletic achievement. His performance shows that, even if it hasn’t been officially done yet, a sub-two-hour marathon on a regulation course might not be too far down the road.


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