SparX | Issue 5 | Volume 1 | November 2024

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Contents 2 Welcome Letter 3 'Tis the season:

Staff

12 Highlighting Community Involvement and Partnerships on Social Media Explore the power of social media in showcasing your bowling center's community involvement and partnerships. Discover strategies to highlight

EDITOR-IN-CHIEF Gary Hulsenberg DESIGNER Nichole Thomas LOGO BY Jessica Moe CONTRIBUTORS Blair Blumenscheid Leanne Hulsenberg Yannick Roos Mike Sinek Nichole Thomas

Marketing Strategies for Bowling Centers Discover creative ways to boost holiday revenue, from family- friendly programs and themed leagues to corporate packages and New Year's events, ensuring your center becomes a seasonal go-to.

local events and charity participation, promote

collaborations with nearby businesses, and engage with your audience. Learn how to build deeper connections, enhance your reputation, and

5 Staying Positive and Focused After the Election: A Bowling Business Owner’s Perspective Gary Hulsenberg offers insights on keeping bowling

foster goodwill in your community, making your bowling center a go-to destination for fun and connection. 13 Bundles — Not Just for Insurance Offering bundles and packages in bowling centers presents  numerous advantages, including increased revenue, enhanced customer convenience, and improved loyalty. By curating well-designed packages, businesses can simplify decision- making for customers,

centers uplifting and welcoming post-election. Learn strategies to foster connection, maintain focus, and build a community- centered, positive atmosphere. LET’S GO BOWLING! Encourage families to unplug and connect with a fun, screen- free bowling outing. Discover how bowling promotes family bonding, healthy activity, and lasting memories beyond the digital world. Curated for Bowling Centers Bring some holiday cheer to your bar with cocktails designed for simplicity and taste. Curated for busy bowling nights, these recipes are fast, crowd-pleasing, and use ingredients commonly stocked. Feature your holiday lineup with a fun twist—try a social media vote to let patrons choose their favorite! It’s a great way to build excitement and keep the bar experience festive all season long.

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Mission Statement We aim to ignite creativity and camaraderie within the bowling industry through this monthly publication. With a focus on engaging content from expert insights to entertaining stories, we aim to inspire and empower professionals across all sectors of bowling. By fostering a community-driven approach and delivering valuable resources with a touch of humor, we strive to enrich the experience of every reader, ensuring that SparX remains a vibrant and indispensable companion in the world of bowling.

encourage repeat visits, and create upselling opportunities.

9 Holiday Cocktails

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