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frames 5,10) o Based on a printout at the end of their paid games, bowlers who achieve the Gingerbread Frames get a special prize or earn an entry into a drawing at the end of the season • North Pole Lanes o Take a pair of lanes and make them the hottest pair in your center o Decorate them like the North Pole o Promote this as a premium purchase and first come, first serve availability o Make it feel like a bucket list moment of the holiday season to bowl on this pair PROGRESSIVE REWARD STRUCTURE FOR THE, "HOLIDAY LANE ADVENTURES PASS." • Bronze Level: Complete 3 holiday challenges • Silver Level: Complete 6 holiday challenges • Gold Level: Complete 9 holiday challenges • Platinum Level: Complete all holiday challenges Special recognition and grand prizes for Platinum achievers CORPORATE HOLIDAY CELEBRATIONS Consider offering "Early Bird Holiday Celebration" packages for November, attracting companies that want to avoid the December rush. If holiday parties are a big part of your traffic in these months, consider additional enhancements to make it attractive. Consider partnering with a photo booth company or building your own with a backdrop and props (there are thousands on Amazon) where people can take photos on their iPhones to remember the event. Market these as "stress-free holiday planning solutions" for corporate event planners. WINTER LEAGUE INNOVATIONS Have an open night? It’s not too late to build a short season league! Launch six-to-eight-week holiday-themed leagues to convert casual players into regular bowlers.
Consider non-traditional formats like scotch doubles or baker team setups to attract indoor sports enthusiasts (pickleballers, sand volleyball players, etc) displaced by winter weather. Incentivize participation with unique prizes, nightly F&B specials, or New Year's Eve package rewards. GIFT CARD STRATEGY If you don’t offer a gift card or certificate currently, now is the time! It’s a great way to capitalize on folks who want to give to their friends. Maximize gift-giving potential with innovative "Bowl & Give" bundles. Consider implementing a "spend X, get X" promotion similar to successful restaurant models. You may even consider creating limited-edition holiday-themed cards that include special perks for January redemption – helping to drive business during the post-holiday lull. NEW YEAR'S EVE PLANNING Secure early bookings by promoting diverse New Year's Eve packages:
• Family-friendly early evening sessions • Teen-focused midnight celebrations • Premium adults-only packages
• Hourly "NYE Strike Challenge" with progressive prizes NYE Strike Challenge: At the top of each hour on NYE where one player from each party on each reserved lane tries to get a strike. Draw a ticket each hour with the bowler number. That person steps up to throw a strike. The last bowler standing earns a prize. IMPLEMENTATION TIPS Success requires advance planning and consistent execution. Begin implementing these strategies by early November to maximize impact and secure bookings. Focus on creating experiences that establish your center as a community holiday tradition rather than just another venue option.
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