SEGRA Employee Brand Booklet

OUR NAME

segra / swedish / verb To overcome. To prevail. To win. Segra was formed as a “merger of equals” between Lumos, a company with a strong presence in Virginia and surrounding states and Spirit, a company with a strong presence in South Carolina and surrounding states. The merger promised great potential. But the trick was bringing everyone together as one team, united by a shared mission. It became clear through our branding process that a new name was needed to get a fresh start. One of the original brand committee members, Kate Iseman, offered up the name “Segra.” Meaning “to win” in Swedish, this name was a simple, yet powerful way to tell our story. It was also a nice way to acknowledge our investors, a private equity company based in Sweden.

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