Behind-the-Scenes Digital Marketing So far, Brunette has focused on sharing the highly-visible marketing strategies owners can interact with. However, another essential element of the Mr. Handyman on-going success relies on the behind-the-scenes Digital Marketing team strategies: 1. Managing the on-going development of “the single source of truth” which pulls multiple internal databases together to align addresses, phone numbers, etc.
" We signed a new contract with scorpion starting on april 1 and saved $ 70,000! "
2. Optimize Google Analytics and conversion tracking. 3. Implement page speed optimization using Google Pagespeed insights. 4. Advanced schema mark-up to enhance national search engine optimization.
Facebook, Twitter and Instagram, the negotiating power and value of our partnership is significant. “We signed a new contract with Scorpion starting on April 1 and realized a $70,000 savings! These saving can now be placed back into the national MAP fund to be reallocated toward new initiatives,” Brunette said.
Brunette reassured owners that the Digital team loves these complex challenges and is working to keep the Mr. Handyman websites looking great to Google and the other search engines. Speaking of websites, the Digital Team also oversees the relationship with Scorpion. As other Dwyer Group brands also use the platform for their websites and to post nationally on
Meet the National Marketing Council (NMC) The 2017 NMC currently consists of the following owners: • Teddy Tenenbaum • Dean Hazelwood • Mike McCalley • Kevin Crysler • Kim Owczarzak • Wendy McGee
If you have any questions, ideas or concerns about Marketing, please reach out to Sarah Brunette or any NMC member. Sarah Brunette 734-822-6660 | sarah.brunette@dwyergroup.com
16 TOOLS OF THE TRADE® | EDITION 1 2017
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