ToolsOfTheTrade-Ed1-Final

CONTENTS

3

Reunion Promo and New Franchisee Referral

4

Plans for Growth and Profitability

8

Challenge to Identify One Key Convention Takeaway ProTradeNet® Update: Making Dollars and Sense

4

10 12 13 14 18 20 22 24 26 28

Plans for Growth & Profitability By: Shelley Blaszak

FAC in Focus

It’s a Great Time to be Part of Dwyer Group®

National Marketing Strategy

New Umbrella Brand Welcomes Customers to the Neighborhood

Leading With Values Life’s Defining Moments

Workshop Recaps and Resources 2017 Convention Highlights 2017 Convention Award Winners

CONTRIBUTIONS:

14

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Kennedy Thompson, Chief Operating Officer Lisa Zoellner, Chief Strategic Marketing Officer MR. HANDYMAN, LLC.

National Marketing Strategy By: Shelley Blaszak

J.B. Sassano, President Joel Welsh, Vice President Rob Carpenter, FAC, Co-Chair

PROTRADENET LLC Kathleen Seaman, Communications Specialist PRODUCTION Michael McCullough , Creative Manager Joshua Tynes, Graphic Designer Shelley Blaszak , Senior Communications Manager

LinkedIn.com/Company/MrHandyman YouTube.com/User/MrHandyman Facebook.com/MrHandyman

Twitter.com/MrHandymanTips MrHandyman.com/blog MrHandyman.com/blog/feed/rss/

18

New Umbrella Brand Welcomes Customers to the Neighborhood By: Lisa Zoellner

Send Tools of the Trade ideas to Shelley.Blaszak@DwyerGroup.com

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