Brand Guide

Quick link to our brand guide

CONCISE BRAND GUIDE

COLOR PALETTE

COLOR ENRICHES OUR BRAND Color is as significant to a graphic identity system as images, symbols and marks. The official Embry-Riddle colors are Unrivaled Blue and Sunrise Yellow. Precise color matching can be difficult depending on the medium, art or effects being used. Creative Strategy and Brand Management recommends the following colors for their proven versatility and consistency across multiple mediums. s By having a restricted palette of core colors we can increase our brand awareness and build stronger brand recognition. s Embry-Riddle’s core color palette is made up of Unrivaled Blue and Sunrise Yellow and should be the dominant colors used in marketing and communications.

s Our primary palette is complemented by a concise group of secondary accent colors.

PRIMARY COLOR PALETTE

UNRIVALED BLUE PMS 661 Coated PMS 293 Uncoated CMYK: 100, 70, 0, 10 HEX: #03539E

SUNRISE YELLOW PMS 123 Coated PMS 109 Uncoated CMYK: 0, 20, 100, 0 HEX: #FFCB06

SECONDARY COLOR PALETTE

FG Integrity Gold is reserved for the Core Leadership Team, Board of Trustees, Office of Philanthropy and official university communications. It should only be used in print when it can be printed in metallic ink.

INTEGRITY GOLD RESTRICTED PMS 10123 Metallic CMYK: 20, 45, 100, 0 HEX: #C99400

ALTITUDE BLUE PMS 306 Coated CMYK: 80, 5, 0, 0 HEX: #01B2E3

BEYOND BLUE PMS 281 Coated CMYK: 100, 90, 31, 35 HEX: #1C2B57

THE UNIVERSITY WORDMARK

THE UNIVERSITY WORDMARK The Embry-Riddle Aeronautical University wordmark is the standardized graphic representation of the Embry-Riddle Aeronautical University name. It is the cornerstone of the Embry-Riddle brand and provides immediate identity recognition. When used consistently, it helps create a clear and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with the institution.

The wordmark must be present on all external marketing and communications.

Third parties, including agencies, suppliers and vendors, are not permitted to incorporate our wordmark into their promotional materials, although they may mention our name. This policy is in place to prevent any implication of endorsement or affiliation. Preserving the proper positioning and integrity of our university’s wordmark system is a shared responsibility.

Please contact Creative Strategy and Brand Management regarding questions of use, at uabrand@erau.edu.

APPLICATION

The Embry-Riddle wordmark is to be used in one color and in its unmodified and original form to maximize recognition and visibility. s Do not modify the wordmark by rotating or modifying its proportion using unapproved colors, adding a stroke, effects or other graphical treatments. s The wordmark is not to be re-created in any way with the use of an alternative typeface. s The wordmark must be used in only the approved colors as specified for print and digital.

s The wordmark must not be added to or incorporated into any other logo.

s Maintaining the integrity of our mark is critical and it must be legible in all instances of use. s The primary logo may not be scaled below 235 px. width in digital applications or 1.5 in. width in print. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.

Note | Two-Color Wordmark: is reserved for the Core Leadership Team, Board of Trustees, Office of Philanthropy and official university communications. It should only be used in print when it can be printed in metallic ink. All uses must be approved by Creative Strategy and Brand Management.

CLEAR SPACE

CLEAR SPACE: EQUAL TO HEIGHT

MAXIMIZE IMPACT The clear space (or whitespace) keeps typography, images or graphic elements from crowding the brand marks to promote maximum visibility and recognition. Keep all graphical elements outside of this space.

MINIMUM WIDTH : 1.5 INCHES / 235 PX

THE UNIVERSITY WORDMARK continued

APPROVED VARIATIONS

TRI-CAMPUS

The Embry-Riddle tri-campus wordmark is used to convey the global reach of the university. It is to be used in one color and in its unmodified and original form to maximize recognition and visibility.

s Restricted use: University leadership, Industry and B2B events, Enrollment Management and Marketing

s Approved Usage: official digital and print materials as approved by CLT and recruitment material from Enrollment Management and Marketing

s Not for use on apparel or swag

s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.

s Available upon request from Creative Strategy and Brand Management.

CLEAR SPACE: EQUAL TO HEIGHT

MINIMUM WIDTH : 1.5 INCHES / 235 PX

COLLEGE CO-BRANDED WORDMARK

APPLICATION

s Do not modify the wordmark by rotating or modifying its proportion using unapproved colors, adding a stroke, effects or other graphical treatments. s The wordmark is not to be re-created in any way with the use of an alternative typeface. s College co-branding is available in two-color (Unrivaled Blue & Gray) and can be used in one-color Unrivaled Blue, Black or White. s The wordmark must not be added to or incorporated into any other logo. s Maintaining the integrity of our marks is critical and it must be legible in all instances of use. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.

Co-branded wordmarks are approved exclusively for the colleges of the institution.

s College co-brands can be used for internal and external communications. s The university’s standard wordmark must always remain in a primary location.

s May not be used on apparel.

s College co-branded wordmarks are available upon request from Creative Strategy and Brand Management.

CLEAR SPACE

COLLEGE OF BUSINESS, SECURITY AND INTELLIGENCE

CLEAR SPACE: EQUAL TO WORDMARK HEIGHT

APPROVED COLORS

DAVID B. O’MALEY COLLEGE OF BUSINESS

THE EAGLE ICON

THE EAGLE ICON The Embry-Riddle eagle icon is a graphical representation of our spirit. As the eagle soars with breathtaking grace and unwavering strength, embodying the pinnacle of power and freedom, so does Embry-Riddle Aeronautical University shine as the eternal symbol of human potential, inspiring minds to dare greatly, pursue boundless horizons, and conquer the skies of knowledge and innovation. The eagle icon is available for use across the entire university community to reflect spirit, pride and the student experience.

Please contact Creative Strategy and Brand Management regarding questions of use, at uabrand@erau.edu.

APPLICATION

The eagle icon is to be used in its unmodified and original form.

s Do not modify the eagle icon by flipping, rotating or modifying its proportion, using unapproved colors, adding a stroke, effects or other graphical treatments. s The eagle icon must not be added to or incorporated into any other logo including the university wordmark. s Maintaining the integrity of our mark is critical, and it must be legible in all instances of use. s The eagle icon must be used in only the approved colors as specified for print and digital. s The eagle icon may not be scaled below 40 px. width in digital applications or .25 in. width in print. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.

Only when offset printed in metallic ink

May be used in Altitude Blue only when paired with Unrivaled Blue

May be used in Sunrise Yellow only when paired with Unrivaled Blue

Note | These color specifications apply to both print and digital use. Please refer to the apparel guidelines for specific instructions regarding branded apparel.

CLEAR SPACE

CLEAR SPACE: 1/3 HEIGHT

MINIMUM SIZE : 1/4 INCH / 40 PX

THE OFFICIAL UNIVERSITY SEAL

THE SEAL The Embry-Riddle Aeronautical University seal is reserved for applications appropriate to the formal endorsement it carries. The use of the official seal is reserved only for the Office of The President, Board of Trustees and hallmark university events.

Permission for use of the seal must be obtained from the Creative Strategy and Brand Management.

Please contact Creative Strategy and Brand Management regarding questions of use, at uabrand@erau.edu.

APPLICATION

The seal may not be altered or reconfigured in any way. It is acceptable to emboss, screen into a background or reverse the Seal in white. The Seal may be reproduced in Unrivaled Blue, Beyond Blue, Integrity Gold, Black and White.

s Use only approved, unaltered versions of the seal.

s The seal must be used in only the approved colors as specified. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area. s The seal is prohibited from general give-away promotional items such as t-shirts, mugs, key chains, etc.

Note | The old seal with starburst has been discontinued is no longer approved for use in any instance.

Note | Two-Color Seal: is restricted to official university communications and must be printed in metallic ink. All uses must be approved by Creative Strategy and Brand Management.

CLEAR SPACE

CLEAR SPACE: 1/3 HEIGHT

MINIMUM SIZE: 1 INCH

APPROVED SUB-BRANDS

UNIVERSITY SUB-BRANDS It is the policy of Embry-Riddle Aeronautical University to invest in a single visual identity, rather than maintain multiple marks that may interfere with the university’s brand perception. To strengthen the university’s visual identity, a central aspect of our brand, the creation of additional marks is restricted. The university has discontinued the use of unique visual identities (logos) for departments, offices, centers, institutes, programs, academic units, labs and organizations. With the goal of creating a cohesive, consistent and unified visual identity system; Embry-Riddle Aeronautical University must always be the primary branded entity in all marketing communications.

All sub-brands must be created and approved by Creative Strategy and Brand Management and adhere to brand guidelines and policy.

APPLICATION

University entities wishing to use a sub-brand (i.e., their own logo) must submit a request to Creative Strategy and Brand Management for evaluation. If approved, all sub-brands must adhere to the brand guidelines and policy and all logos/ marks must be created and approved by Creative Strategy and Brand Management. If an entity is not approved for a sub-brand, they can instead utilize a lock-up to differentiate themselves for internal print and digital. s Approved entities that do business for or on behalf of the university may be eligible to have an official sub-brand (e.g., Center for Aerospace Resilience, Research Park, Alumni Engagement). s Approved sub-brands are approved for use on apparel and swag.

SUB-BRAND ELIGIBILITY

WHO WOULD BE ELIGIBLE?

WHO WOULD NOT BE ELIGIBLE?

s Academic or administrative departments (e.g., Information Technology) s Academic or administrative divisions (e.g., Career Center) s Academic or administrative positions (e.g., University Provost)

Approved entities that do business for or on-behalf of the university may be eligible to have an official sub-brand. (e.g., Center for Aerospace Resilience, Research Park, Alumni Engagement).

Eligibility does not indicate permission to create ad hoc sub-brand identities.

s Academic programs (e.g., MBA)

s Administrative offices (e.g., Office of Communication & Marketing)

s Non-approved centers or institutes

s Committees

s Grants, labs, research projects or academic endeavors

s Campuses or physical locations (e.g., buildings, clinics, mail center)

INTERNAL BRANDED LOCKUPS

Internal branded lockups are approved for internal departmental branding of communications and marketing. These may be used in on-campus event flyers, posters, newsletters, etc. s Unapproved sub-brands may use a lock-up to differentiate themselves internally. s Lockups may not be used on apparel or swag. s Branded lockups may not be added to or incorporated into any other logo. s Internal branded lockups are available upon request from Creative Strategy and Brand Management.

APPLICATION

s Do not modify the lockups by rotating or modifying its proportion using unapproved colors, adding a stroke, effects or other graphical treatments. s Lockups are not to be re-created in any way with the use of an alternative typeface. s Lockups are available in two-color (Unrivaled Blue and Gray) and can be used one-color in Unrivaled Blue, Black or White. s Lockups may not be added to or incorporated into any other logo. s Maintaining the integrity of our marks is critical and it must be legible in all instances of use. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.

APPROVED COLORS

CLEAR SPACE

CLEAR SPACE: EQUAL TO 1/2 EAGLE HEIGHT

BRANDED APPAREL

BRANDED APPAREL Trademark licensing creates cooperative working relationships between Embry-Riddle, the manufacturers of approved and authorized products, and the retail community. It ensures that all merchandise bearing the university’s marks promotes and protects the image of the university while fulfilling the needs of consumers. As a part of this initiative, we have signed an agreement with Affinity Licensing to handle the licensing of our university marks for all campuses.

BRANDED BUSINESS APPAREL

Apparel is clothing that makes the individual easily identifiable as a university employee who is serving in an official capacity. Branded business apparel is available as a polo shirt or button down (Oxford) for formal occasions. The branded attire policy is enforced by University Trademark Licensing and must adhere to the branded attire policy, including shirt colors and imprint locations.

APPLICATION

s Branded business apparel embroidery/imprint is limited to two locations — additional locations require approval from a senior CLT member.

s Only the specified imprint colors may be used for branded business attire.

s No deviations in the branded business apparel format may be used without written permission from Creative Strategy and Brand Management.

BRANDED BUSINESS APPAREL – OPTION ONE

BRANDED BUSINESS APPAREL – OPTION TWO

Imprint Line One Imprint Line Two

Wordmark with department or sub-unit on left chest

Wordmark with department or sub-unit on left chest and secondary sleeve imprint with department or sub-unit

BRANDED BUSINESS APPAREL – OPTION THREE

OPTIONAL ADDITIONAL EAGLE IMPRINT

SLEEVE ONLY

Note | All embroidery for branded business apparel is to be one color per the standards outlined below in the approved fabric and imprint colors. This includes the eagle icon.

Wordmark on left chest and secondary sleeve imprint with department or sub-unit.

Optional Eagle icon as secondary imprint

APPROVED FABRIC AND IMPRINT COLORS

BLACK IMPRINT COLOR OR UNRIVALED BLUE IMPRINT COLOR

WHITE IMPRINT COLOR

BRANDED STUDENT APPAREL

STUDENT ORGANIZATIONS

Embry-Riddle Branded Student Organization Apparel symbolizes affiliation with the university, fostering a sense of community and connection. Student organizations may order branded business attire in a polo, oxford or t-shirt if they are representing the university in an official manner and to an external audience (e.g., national competitions and conferences). Student organizations will be permitted to use their unique logo/club name on branded business attire (as long as their unique logo adheres to university brand guidelines). If the university wordmark is used, it must be in a secondary location.

APPLICATION

The following options are the university approved branded attire options. s Only the specified imprint colors may be used for branded business attire. s No deviations in the branded business apparel format may be used without written permission from Creative Strategy and Brand Management. s Student organizations may opt to include their club name in a secondary location or underneath the wordmark.

STUDENT BUSINESS APPAREL – OPTION ONE

STUDENT BUSINESS APPAREL – OPTION TWO

Wordmark left chest with student organization logo on right chest. Optional Imprint locations: Wordmark back of neck or sleeve. Student organization name under wordmark on left chest, or in a secondary location from the wordmark. Unique student organization logo on the front, back, sleeve or any secondary location from the wordmark.

Imprint Line One Imprint Line Two

Wordmark left chest with student organization logo on right chest and optional sleeve imprint OR Wordmark with organization name below

STUDENT BUSINESS APPAREL – OPTION THREE

Wordmark back of neck with student organization logo on back, front or sleeve. Unique student organization logo may appear on the front, back or sleeve in a secondary location from the wordmark.

Imprint Line One Imprint Line Two

Optional sleeve imprint may be used for the wordmark, Eagle icon, unique student organization logo or student organization name.

Wordmark left chest. Additional imprint options: Student organization name may appear under the wordmark on the left chest or in a secondary location on the right chest. Unique student organization logos may appear in a secondary location on the right chest only.

APPROVED FABRIC AND IMPRINT COLORS

BLACK IMPRINT COLOR OR UNRIVALED BLUE IMPRINT COLOR

WHITE IMPRINT COLOR

BRANDED COLLEGIATE APPAREL

COLLEGIATE APPAREL

Collegiate apparel design options are less restrictive to allow student groups and campus events to have more creative expression. Creative designs, including student organization unique logos, may be used on collegiate apparel (e.g., t-shirts, hats, socks)

APPLICATION

The following options are the university approved branded attire options. s If university funds are being used to purchase apparel, the full university name must be included (the abbreviation ERAU cannot be used). s Collegiate apparel may not include the university wordmark without written approval from Creative Strategy and Brand Management. s If the university marks are being used, the imprint color must abide by the associated mark guidelines.

IF UNIVERSITY FUNDS USED NAME REQUIRED

EXAMPLE OF APPROVED COLLEGIATE APPAREL

EMBRY-RIDDLE AERONAUTICAL UNIVERSITY

Full university name in plain text

T-shirt with graphic on front and full University name printed below.

University Wordmark (must abide by wordmark guidelines)

Note | Must have written approval from Creative Strategy and Brand Management for use.

EAGLE ICON USE ON APPAREL

May be used in Sunrise Yellow only when paired with Unrivaled Blue

Baseball cap with graphic on the front and the full University name imprint on the back

EMBRY-RIDDLE AERONAUTICAL UNIVERSITY

May be used in Altitude Blue only when paired with Unrivaled Blue

WHAT NOT TO DO

UNAUTHORIZED USE OF MARKS In order to maintain a strong brand identity, it is crucial to adhere to the University Mark guidelines diligently. Please refrain from reproducing university marks in any manner other than specified in this brand guide. Any unauthorized deviations, including but not limited to the examples displayed here, are prohibited.

UNAUTHORIZED EAGLE EXAMPLES

Unapproved color

Stroked or outline

Inadequate contrast and visibility

Incorporating patterns and/or textures

Adding embellishments, effects or other treatments

Flipped in the opposite direction

UNAUTHORIZED WORDMARK EXAMPLES

Unapproved color

Adding embellishments or other treatments, such as drop shadows

Dismantling or reconfiguring the wordmark

S ailing

Modifying the wordmark wording or using an alternative typeface

Wordmark paired with eagle icon

Inadequate contrast and visibility

UNAUTHORIZED SEAL EXAMPLES

Unapproved color

Stroked or outline

Inadequate contrast and visibility

Changing text within the seal

Adding embellishments or other treatments, such as drop shadows

Unapproved color combinations

Questions? Creative Strategy and Brand Management uabrand@erau.edu

12.19.24

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24

Made with FlippingBook - professional solution for displaying marketing and sales documents online