APPLICATION
University entities wishing to use a sub-brand (i.e., their own logo) must submit a request to Creative Strategy and Brand Management for evaluation. If approved, all sub-brands must adhere to the brand guidelines and policy and all logos/ marks must be created and approved by Creative Strategy and Brand Management. If an entity is not approved for a sub-brand, they can instead utilize a lock-up to differentiate themselves for internal print and digital. s Approved entities that do business for or on behalf of the university may be eligible to have an official sub-brand (e.g., Center for Aerospace Resilience, Research Park, Alumni Engagement). s Approved sub-brands are approved for use on apparel and swag.
SUB-BRAND ELIGIBILITY
WHO WOULD BE ELIGIBLE?
WHO WOULD NOT BE ELIGIBLE?
s Academic or administrative departments (e.g., Information Technology) s Academic or administrative divisions (e.g., Career Center) s Academic or administrative positions (e.g., University Provost)
Approved entities that do business for or on-behalf of the university may be eligible to have an official sub-brand. (e.g., Center for Aerospace Resilience, Research Park, Alumni Engagement).
Eligibility does not indicate permission to create ad hoc sub-brand identities.
s Academic programs (e.g., MBA)
s Administrative offices (e.g., Office of Communication & Marketing)
s Non-approved centers or institutes
s Committees
s Grants, labs, research projects or academic endeavors
s Campuses or physical locations (e.g., buildings, clinics, mail center)
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