Brand Guide

THE UNIVERSITY WORDMARK

THE UNIVERSITY WORDMARK The Embry-Riddle Aeronautical University wordmark is the standardized graphic representation of the Embry-Riddle Aeronautical University name. It is the cornerstone of the Embry-Riddle brand and provides immediate identity recognition. When used consistently, it helps create a clear and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with the institution.

The wordmark must be present on all external marketing and communications.

Third parties, including agencies, suppliers and vendors, are not permitted to incorporate our wordmark into their promotional materials, although they may mention our name. This policy is in place to prevent any implication of endorsement or affiliation. Preserving the proper positioning and integrity of our university’s wordmark system is a shared responsibility.

Please contact Creative Strategy and Brand Management regarding questions of use, at uabrand@erau.edu.

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