APPLICATION
The Embry-Riddle wordmark is to be used in one color and in its unmodified and original form to maximize recognition and visibility. s Do not modify the wordmark by rotating or modifying its proportion using unapproved colors, adding a stroke, effects or other graphical treatments. s The wordmark is not to be re-created in any way with the use of an alternative typeface. s The wordmark must be used in only the approved colors as specified for print and digital.
s The wordmark must not be added to or incorporated into any other logo.
s Maintaining the integrity of our mark is critical and it must be legible in all instances of use. s The primary logo may not be scaled below 235 px. width in digital applications or 1.5 in. width in print. s Please adhere to a clear space to promote maximum visibility and recognition. Keep all content outside this area.
Note | Two-Color Wordmark: is reserved for the Core Leadership Team, Board of Trustees, Office of Philanthropy and official university communications. It should only be used in print when it can be printed in metallic ink. All uses must be approved by Creative Strategy and Brand Management.
CLEAR SPACE
CLEAR SPACE: EQUAL TO HEIGHT
MAXIMIZE IMPACT The clear space (or whitespace) keeps typography, images or graphic elements from crowding the brand marks to promote maximum visibility and recognition. Keep all graphical elements outside of this space.
MINIMUM WIDTH : 1.5 INCHES / 235 PX
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