Foundation Case Study: Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions
Foundation Level: Accesses general consumer, shopper, market and product information and uses in day-to-day work
Using your Period Business Review for your category, review the data & identify key successes & opportunities in the Category
How is the Category doing v. the ROM?
What Vendor(s) are performing well and why?
Identify 3 questions the data would make you want to know more?
What are the opportunity areas and why?
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