Resources : eCommerce Acumen Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results
Foundation
Applies a basic understanding of eCommerce in devising and executing retail plans
Omnichannel 101 (Video)
Introduction to e-commerce (Video)
Integrates new technologies into all sales and category plans to maximize customer connections, engagement and increase sales
Advanced
Digital Marketing Specialization (7 courses- Coursera)
TPG- Shopper Behavior and Loyalty Building
Omnichannel Strategy and Management (4-week course: edX)
Mastery
Provides significant value through extensive knowledge of eCommerce
TPG- Next Generation Retailing : emerging channels & technology
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