Mastery Case Study: eCommerce Acumen
Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results
Mastery Level:
Provides significant value through extensive knowledge of eCommerce
Objective: As a Category Manager, your mission is to seamlessly integrate eCommerce into your sales and category plans, aiming to maximize customer connections, enhance engagement, and drive a significant increase in sales. Discuss how you will drive value for your category that is sustainable. Please be sure to include the following?
1. Strategic Vision and Innovation 2. eCommerce Knowledge and Platform Selection 3. Clarity and Coherence of the Implementation Plan 4. Alignment with Overall Brand goals
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