Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support brand strategies and direction Resources: In-Store & Digital Shelf Merchandising & Management
Foundation
Understands effective in-store & digital shelving and merchandising tactics to drive category growth
TPG- Effective Shelf Management
Advanced
Recommends in-store & digital merchandising solutions based upon strategic direction
Store Design, Visual Merchandising, and Shopper Marketing (Class Central: 6-week class, Free)
TPG Department Aisle Merchandising
Life Cycle of a Product (Assortment Academy – contact CI&T)
Analytical Tools for Assortment (Assortment Academy – contact CI&T)
Identifies areas for gaining significant and substantial competitive advantage through in-store & digital merchandising initiatives
Mastery
TPG Store Format Design and layout
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