Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support brand strategies and direction Foundation Case Study: In-Store & Digital Shelf Merchandising & Management Foundation Level: Understands effective in-store & digital shelving and merchandising tactics to drive category growth Identify a major category. Complete the following below. Click here for the case study worksheet.
What’s the assortment strategy?
How are the items set up to support SEO (Search Engines) and online merchandising tactics?
Using appropriate tools, select an item review & state the item image standards
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