Mastery Case Study: Pricing & Promotion
Ability to understand, develop, and implement pricing and promotion initiatives that support the brand pricing strategy
Mastery Level: Identifies pricing & promotion tactics to gain significant and substantial competitive advantage
Identifies pricing & promotion tactics to gain significant and substantial competitive advantage. Click here for the case study worksheet.
Objective: Selecting a category in which your plans are grow sales, volume and market share discuss how you will leverage your brands pricing guardrails to implement pricing and promotion initiatives that support those guardrails and drive positive outcomes.
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