DOES YOUR WEBSITE NEED AN UPDATE? How E-Rehab Creates Attractive, Responsive Websites for Practices
According to research from Stanford University’s Web Credibility Project, 75% of users admit to “making judgments on a business’ credibility based on their website design.” That number will only grow considering computer- savvy generations are an ever-increasing percentage of your patient pool. After reading these statistics, you may be wondering, “What makes a good website?” The first thing to understand is that the answer changes over time. Sites that looked cutting-
edge in 2001 are positively janky by today’s standards. That’s why it’s so important to take a look at your website at least once a year and determine if you’re in need of a revamp. If you haven’t even considered this in the last three years, we can say for certain that you do. Another important quality of a good website is providing a similar caliber of experience on a smartphone. A few years ago, you could get away with using a templated program to convert your desktop site to mobile. Today, you need a responsive and interactive site to present everything a user needs quickly and effectively. If a patient is looking at your website via phone, they are likely motivated to find a physical therapy provider. You’d hate to lose them because they can’t easily find your contact information.
In today’s business environment, a potential patient’s first impression of your practice is likely via online interaction. The first thing they see, in most cases, is your Google listing. From there, they click on your website and determine whether or not they want to call. While it’s important to ensure your SEO is up to snuff, too many practices focus on that aspect at the expense of creating a compelling, engaging site. Developing what Google calls a “fast, friendly, and frictionless” online presence goes a long way in driving new business to your practice.
Contact E-Rehab today to see how we can help you create an online experience that radiates credibility and generates trust, even before a patient’s first visit.
EXTRA TRAINING FOR YOU Keep Patients From Quitting - How to Provide the Best Patient Experience Possible
COMEDY CORNER
For the average PT clinic, 65% of patients do not adhere to their plan of care, resulting in an average of $250,000 loss per year. But what if I told you there’s a simple and inexpensive approach to consistently get more of your patients to complete their plan of care? Join David Straight and special guest Jamey Schrier, PT and founder of Practice Freedom U, for a FREE training on the secrets to providing the best patient experience possible. Not only will you walk away with simple strategies for facilitating higher levels of patient engagement and trust, but you’ll also be able to identify the warning signs of patient disengagement and how to stop it in its tracks. Sign up for the training at e-rehab.com/learn .
3
3
www.e-rehab.com | 760-929-9690
Made with FlippingBook - professional solution for displaying marketing and sales documents online