HOW TO N AM E AN D F R AM E I S S U E S
What is “Naming and Framing” and Issue?
The Kettering Foundation’s National Issues Forums is a leader in the use of forums for deliberative public engagement and they are a leader in explaining how to name and frame a topic — a practice that Rourke (2013) says is development through practice. Naming and framing are two key tasks in creating a community forum, whether it be a forum for education, for community engagement, or (especially) for community action in an issue. And to be successful, community members need to be engaged. The National Issues Forums use a moderator to guide participants through deliberation of an issue that has been named and framed. Each issue guide contains at least three options for addressing the issue with possible trade-offs and a measure of shift in thinking (Mathews, 2016). The Kettering Foundation commissioned a report based on their years of experience and research focused on the importance of naming the public problem or issue using a process that engages the public. They have found that “who” is involved in naming and “how” they name the issue are both critical facto rs in influencing the effectiveness of the public’s response. Their report will help professionals understand the importance of naming and framing before engaging in public forums.
A Beginner’s Guide to Name and Framing
Kettering Foundation
Run time: approx. 10 minutes https://vimeo.com/118827420
VIDEO
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