T A B L E O F CON T E N T S
ATTRIBUTION ......................................................................................................................................... 2 TABLE OF CONTENTS............................................................................................................................... 3 MEET THE AUTHORS ............................................................................................................................... 5 ACKNOWLEDGMENTS ............................................................................................................................. 8 FOREWORD ............................................................................................................................................ 9 EXECUTIVE SUMMARY .......................................................................................................................... 10 Origins of Our Story ........................................................................................................................................................ 11 Origins of 2016, 2018, 2019, and 2021 Forums ............................................................................................................. 11 ABOUT THIS GUIDE ............................................................................................................................... 13 Who is This Guide For?................................................................................................................................................... 13 How Should I Use the Guide?......................................................................................................................................... 17 Why Use a Forum? ......................................................................................................................................................... 17 Our Story – Why We Used Forums to Address Farm and Farm Family Issues............................................................... 20 ABOUT FORUMS ................................................................................................................................... 21 What is a Forum? ........................................................................................................................................................... 21 Our Story – About Our Forums....................................................................................................................................... 23 What are the Principles of Successful Forums? ............................................................................................................. 24 HOW TO NAME AND FRAME ISSUES ...................................................................................................... 28 What is “Naming and Framing” and Issue? .................................................................................................................... 28 Why is “Naming and Framing” So Important? ............................................................................................................... 29 Our Story – Naming and Framing Issues for Our Forums............................................................................................... 30 HOW TO ENGAGE MULTIPLE PERSPECTIVES........................................................................................... 31 Identifying People .......................................................................................................................................................... 31 Recruiting Representatives of the Community .............................................................................................................. 31 HOW TO PLAN A FORUM FOR SUSTAINED ENGAGEMENT ...................................................................... 32 How to Plan a Forum...................................................................................................................................................... 32 Planning Timeline ........................................................................................................................................................... 34 Agenda of a Forum Using the Principles of a Successful Forum .................................................................................... 36 Engaging Others ............................................................................................................................................................. 39 Our Story — Engaging Others and Creating Our Forum ................................................................................................. 44 THE FORUM AGENDA – THE FLOW AND ENGAGEMENT ACTIVITIES ........................................................ 45 1.Ground the Content of the Issue with Facts and Context .......................................................................................... 45 Our Story — Just the Facts and Context, Please ............................................................................................................ 46 2.Case Studies Connect Participants to Each Other and the Personal Side of Issues.................................................... 47 Our Story — Stories Connect People.............................................................................................................................. 50 3.Moving from Ideas to Actions - Strategic Doing™ ....................................................................................................... 51 Using Strategic Doing™ During the Forum ..................................................................................................................... 53 Our Story — Strategic Doing in Practice......................................................................................................................... 54 4.Resource Table ............................................................................................................................................................ 55 5.Post-Forum Activities .................................................................................................................................................. 55 Our Story — Post-Forum Tales ....................................................................................................................................... 56
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