Figure 7: How Qualitative formative research is conducted
From: Compass: How to Conduct Qualitative Formative Research https://www.thecompassforsbc.org/how- to-guides/how-conduct-qualitative-formative-research
Identify primary issues within your area of concern. These issues will:
1) focus the objectives of the forum 2) influence who you seek as partners in planning, and 3) suggest who you invite to the forum.
Key informants are experts with firsthand community knowledge from whom you are seeking informed opinions. Representation from a diversity of sector perspectives (UCLA, 2018) strengthens the ability to name and frame issues and then plan for a forum. Key informant interviews or focus groups are a method of gathering qualitative data that complements and supplements quantitative data.
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