with Carr & Co at Compass Selling Your Property
Carr & Co Real Estate Team: Kerry Carr, I.J. Hines, Melissa O'Connor, and Josh Maldonado
Our mission is to help everyone find their place in the world.
About
How our expertise will optimize your seller experience
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
Our rank as the nation’s largest independent brokerage #1 Our company valuation, with $1.5B in financing raised $6.4B
Average monthly page views on Compass.com 1.9M+
Transactions closed across the country in 2019 100K+
Discovering Compass
Principal Agents Kerry Carr, and I.J. Hines, with Melissa O'Connor and Josh Maldonado
o 610.822.3356
m 267.496.8216 carr.co@compass.com
Stats
$60m Total sales to date
150+ Transactions to date
65+ Collective Years in PHL & Suburbs
About
Testimonials
Wow. Where do I start? Kerry is a one of a kind realtor. She always had time for us, no request was unanswered, and she worked relentlessly...She wanted us to be happy with our decision. Her job is more than a job...she truly has a passion for finding people the right space for their family.
Jenn and Mike Turek
Carr & Co was incredibly organized with exactly what needed to be done and was super timely in getting answers. They were supportive and guiding for all price discussions and both listened to our thoughts and needs as well as provided expertise to the varying situations. We priced effectively, got multiple bids, and accepted after the first weekend! Simple, effective, maximum money.
Seth and Georgette Rochlin
About
Featured Listings
4612 Kingsessing Ave, West Philadelphia
$525,000
5 Bed 3.5 Bath
Poconos Mountains 440 Maple Court
$250,000
4 Bed 3 Bath
About
Featured Listings
Pending
Eagleville 145 Farmhouse Drive
$525,000
4 Bed 2.5 Bath
Closed
1504 Sheffield Lane
$520,000 5 Bed 4.5 Bath
About
Representing Your Home
How we will seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
1-5 Days
1st 21 days
Day 21-22
Weeks 1-4
1
2
3
4
Position Evaluate comparable hotels and homes Analyze market trends Competitively price Discuss closing costs and Sellers Net
Prepare
Launch
Market
Marketing strategy Listing preparation (Drone, floorplans, photography) Private Exclusive at Compass
Compass Private Exclusives NYC Push Private Emails Video Walk-throughs Networking Emails Zoom Calls with Investors MLS and Syndication
Targeted circle phone calling invitations Digital advertising Print/digital collateral Targeted mailers, videos and email campaigns
Hype Marketing
Profit-Loss Statements
Week 5
after 10 days on market
1-2 weeks after market
35-60 Days after offer accept
5
6
7
8
Show
Update
Negotiate Acceptance Contingency removal
Escrow Inspections Title Removal of Contingencies
Broker Price Opinions Virtual Open houses Private Investor Walk- Throughs Lead follow-up Gather Investor feedback
Client progress reports
Advertising Weekly Insights
Evaluate Feedback Listing statistics Price assessment
1 Week before closing
1-2 days before cloing
9
10 Close
Prepare to Close Consult with move-out tasks Transfer of Business Ownership Manage Walk-Throughs
Title/Lawyers directed Deed package Disbursement of wire Prepare paperwork
Representing Your Home
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2
3
4
Preparation
Imagery
Curb Appeal
Premier Exclusive
Discuss Virtual Staging with parts Under Construction Furnishings placement Highlight Home's best features
Walk-through video Schedule Photography Edit photography Digital measurements Drone Video Matterport 3D Photos
First Impressions--most important Parking Options highlighted
Launch on Compass Coming Soon With or Without Price Email Realtor Network In NYC/PHL Broker Price Opinion
5
6
7
8
Listing Launch
Signage
Email Campaign
Print/Digital Campaign
Launch as Coming Soon on Bright MLS Active on MLS Add Virtual Open Houses Syndication websites
Discuss possible no signs at property due to business impact
Property announcement Open house invitations Company email inclusions
Postcards Brochures Magazine Advertising
Digital Ads
Public relations
9
10
Other Marketing
Digital Campaign
Online Flipping Book Virtual Photos showing
Paid social media promotions
alternate uses for property: Mansion Home; Condos or Apartment Homes
Feature on Compass Catch (National Email)
Video Emails
Representing Your Home | Marketing Your Property
What if you could sell your home faster and for more money?
Compass Concierge is the hassle-free way to sell your home faster and for a higher price with fewer days on the market. Quickly and easily maximize the value potential of your greatest asset. From staging to rooftin and evertything in between, Compass Concierge transforms your home with upfront costs, no interest and no hidden fees.
SMART Your Compass agent will help you determine which services can deliver the greatest return on your investment . FAST The entire process is designed for speed, so that work can begin and your home can sell as quickly as possible. TRANSPARENT You'll never have to worry about hidden fees or interest; just pay the money spent upon closing. EASY Your Compass agent will be by your side throughout the process, advising you along the way.
Dated Rooms Gets Modernized
FRESH PAINT
BEFORE
AFTER
STRATEGIC STAGING
AFTER
BEFORE
COSMETIC RENOVATIONS
AFTER
BEFORE
Maximizing Home Value: Real Live Example
$415,000 AFTER LISTING PRICE
BEFORE LISTING PRICE $290,000
$18,000 in Concierge Services INVESTMENT
ADDED VALUE $125,000
In the example above, we took a home that had a lower level that was outdated with floor and wall damage., Using Compass Concierge, we put down new, modern, engineered hardwood, new drywall and paint, new doors, and updated the bathroom. This added 1000 sq ft of usable space, plus another bedroom and bathroom to this home, putting the home value into the next range of homes. LOCATION: BUCKS COUNTY
Protecting the Process
Set up a Compass Concierge project as a contingency account to address items that may arise during the inspection and negotiation process. Compass Concierge enables you to overcome challenges without going out of pocket, helping ensure a smooth settlement.
Common Inspection Repairs Covered by Compass Concierge
HVAC Systems Hot Water Heaters Window Insulation Seals Joist Repairs Termite Damange Weathered & Peeling Paint Washer & Dryer Ventilation
Plumbing Electrical
Roofing Flooring And More...
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your home's perceived appeal. We also can do Virtual Staging through enhanced imagery which helps buyers imagine your vacant home's potential.
before
after
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
Create Early Demand
Drive Buyer and Seller Excitement.
Get More Exposure
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing.
Build momentum by launching your home twice: first on compass.com; then to the rest of the market, taking advantage of a strategic promotional phase of marketing.
Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Re-thinking Open Houses Through Virtual Open Houses, we can generate excitement, answer buyers' questions, and highlight the best features of your home, all accessed directly from their phone!
45%
The percentage of buyers who attend open houses over the course of their search process
Representing Your Home | Marketing Your Property
Email Marketing Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driventargeting to ensure your listing arrives in precisely the right hands.
On the Market
Eye-catching design
Our crisp, clean aesthetic beautifully frames your images and listing details.
Intelligent targeting
A variety of layouts lends itself to both consumer-facing and broker-facing messaging.
604 Lakeview
4 Bed | 3.5 Bath | $3,350,000 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
Mobile optimization
With so many buyers viewing email on their phone, our scrolls are designed for both platforms.
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
7M+ Instagram impressions in 2018 2M+ Views on Compass YouTube channel 160K+ Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, we have cultivated a thriving social media following — all the better to broadcast your listing.
facebook.com/CarrandCoHomes/
instagram.com/kerrycarrhomes/
Using Marketing Media tools such as RIPL and HootSuite, Carr & Co uses video slideshows with mesmerizing attention to detail that attracts buyers to click on links to see more!
Representing Your Home | Marketing Your Property
Driving Tra c to your Listing We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout
We track these browsing preferences and use them to form your listing's buyer profile.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
We find the most likely buyers for your property using exclusive data.
Precise targeting
We perform continuous testing to deliver the most successful ads.
Optimized performance
We track and measure the results of every campaign for continued optimization.
In-Depth Analytics
Why paid advertising matters
Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Representing Your Home
Analyzing the Market
How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections
Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Seller Communication
How will I assess our strategy? Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights
The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new lead- generation opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Supporting Your Sale
We are ready to help!
Let's get started....
Carr & Co Team Powered by Compass Real Estate
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