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FROM THE DESK OF Terri
Today’s technology makes it easy to work from just about anywhere in the world, yet remote employees have the potential to expose your company’s most important asset — your data. Make sure you are protected from cyberthreats both in and away from the office.
3 WAYS TO SAFELY WORK REMOTELY
1. Avoid unsecured publicWi-Fi networks Public Wi-Fi is a common entry point for cyberthreats. Unsecured networks (even a home office) allow hackers access to sensitive data and log-in credentials. Require remote employees to use a virtual private network (VPN) to connect securely to your business. 2. Teach cybersecurity best practices. All employees are vulnerable to threats such as phishing attacks.
Networking in the modern age is a complicated and nuanced part of running any business, and choosing a social media platform for it can be a huge commitment. Luckily, this is where LinkedIn, one of the top business networking sites to date, comes into play. Two business professionals join the platform every second, with 590 million users recorded at the end of 2018 according to Hootsuite. LinkedIn is the clear choice for business networking, but even the best tool needs to be used correctly to be effective. Here are some do’s and don’ts to make the most out of your LinkedIn experience. AREYOU USING LINKEDIN PROPERLY? B est P ractices for M odern P rofessionals
Set up security training on cybersecurity and review how to spot scams and reduce risk.
3. Require endpoint protection. Hackers exploit outdated software to access your network and valuable targets, such as administrator credentials, intellectual property, and customer data.
Endpoint protection is an additional defense layer on your device that guards against cyberattacks.
POSTING VALUE
By implementing these best practices, remote work is a great option while increasing the security of your business.
When posting content on your LinkedIn page, you need to ensure it will add value to the people who are following you. A great rule of thumb is to make sure the content is related to your industry or a related field of interest. You need to think about your followers’ lines of interest, not just your own. This is something to keep in mind for direct messaging as well. If a customer doesn’t see a direct value to themselves in your marketing, then they will usually consider it spam and might even unfollow you.
-Terri
Dedicated to your success,
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UPDATE YOUR PROFILE REGULARLY
It’s important to keep your profile current. Keeping your info relevant is the best way to make sure you’re maintaining and nurturing your brand awareness. As a general rule, you should check your profile at least once a month. Try to look at your profile through the lens of a potential client or a new connection. Would someone recognize you by your current profile photo? Are the skills you have listed the only skills you’re utilizing? Did you recently acquire any new certifications that are not up yet on your profile? The more skills you have listed, the more connections you can make that benefit you and your business. So, when in doubt, always add it to your profile. While these are some great tips and tricks to increase your personal brand awareness on LinkedIn, they’re just the basics. Every industry is different, but this advice will get you started on the right path toward making yourself known on a professional level.
ASK COLLEAGUES TO ENDORSE YOU
COMMENT, SHARE, AND LIKE
Don’t be afraid to ask your peers or colleagues to endorse you on the platform. This benefits you in several ways. For one, it’s an easy way to maintain a connection for you and your peers. It also increases your chances of being found via LinkedIn search. Recent studies have shown that if you are endorsed, you’re more likely to show up higher on search results within your industry.
If you’re not participating in the growing conversations about your industry on LinkedIn, then you’re missing out on an excellent opportunity to generate brand awareness. When you comment or share content, you are networking in a noninvasive manner and prompting your followers to engage with the content you’ve posted as well.
You might have heard people call millennials lazy, entitled, and afraid of long-term commitments, but that trend is starting to shift. Today, businesses can’t afford to write off millennials because they actually make up a major percentage of the workforce. According to the Pew Research Center, there were 56 million millennials either working or looking for work in 2017, making up 35% of the labor force. When so much of the country’s available labor is part of one demographic, you must ask yourself this question: How do I get millennials to work for me? RECOGNITION, FLEXIBILITY, AND PURPOSE 3 Tips for Attracting Millennial Employees
CREATE A SENSE OF PURPOSE More than anything, millennials are looking for some level of personal fulfillment — not just a paycheck. Create a brand story and work culture that expresses a greater purpose for prospective employees to get behind. Set high standards for the culture you want to create and maintain those standards. If you do this right, the talent you’re looking for will come to you. Just because millennials want more flexible work schedules and individual recognition doesn’t mean they aren’t willing to work hard. In fact, the opposite is true. By adapting your company culture to suit their lifestyle preferences, you can make sure your younger employees take an interest in your business and stick around.
DITCH THE 9-TO-5 STANDARD Offering more flexible work hours is a start, but if you really want to attract millennials, then your entire work environment should embrace modernity. Have the latest tech and tools for day-to-day operations, offer frequent opportunities for promotions and raises, avoid micromanagement, and give your young employees room to learn and grow.
CATER TO THE INDIVIDUAL Millennials don’t want to be just another cog in the machine. They want to work somewhere that values their unique skills and lets them use those skills effectively. When seeking millennial talent for your company, highly specific job listings will attract exceptional employees. Once they’re on board, be sure to nurture their skill set. Give them a chance to grow with your company, and they’ll be sure to stick around.
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Build a Millionaire’s Library:
Book Recommendations
From the Ultra Successful
What does every successful person have in common? They read. Avid reading is a key characteristic of the ultra successful because, through great ideas, you can learn how to achieve your full potential. If you want to be more successful in business and in life, you should definitely add these great books to your reading list. ‘BUSINESS ADVENTURES: TWELVE CLASSIC TALES FROM THE WORLD OF WALL STREET’ BY JOHN BROOKS Who read it? Bill Gates, founder of Microsoft Famously loaned to Bill Gates by Warren Buffett himself, “Business Adventures” was written and originally published shortly after the stock market crash of 1962. In this book, John Brooks recorded the successes and failures of 12 major companies of the era, including Ford, Xerox, and General Electric.
‘IT’S NOT ABOUT THE COFFEE: LEADERSHIP PRINCIPLES FROM A LIFE AT STARBUCKS’ BY HOWARD BEHAR Who read it? Katrina Lake, founder and CEO of Stitch Fix Starbucks is known for its quick coffee and seasonally controversial cups, but that’s not what turned the company into a world-conquering success. In “It’s Not About the Coffee,” Howard Behar highlights the importance of company culture and the role business leaders play in helping their team members reach their full potential. ‘CREATIVITY, INC.: OVERCOMING THE UNSEEN FORCES THAT STAND IN THE WAY OF TRUE INSPIRATION’ BY ED CATMULL WITH AMY WALLACE Who read it? Mark Zuckerberg, co-founder and CEO of Facebook Ed Catmull, co-founder of Pixar, is responsible for some of the most successful animated movies in the history of cinema. “Creativity, Inc.” explores the creative process behind such films and how this process can be replicated in any industry. Forbes has suggested that Catmull’s book “just might be the best business book ever written.”
‘LETTERS TO A YOUNG POET’ BY RAINER MARIA RILKE Who read it? Jen Rubio, co-founder and president of Away
From 1903–1908, renowned German poet Rainer Maria Rilke wrote letters to a young, aspiring poet. These candid thoughts from one of the greatest artistic minds offer insights on life, love, and how to fully experience the world we live in. Each letter is a valuable reminder that we should never underestimate our own artistic spirit.
Take a Break!
Cacio e Pepe Inspired by Bon Appétit
Ingredients
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3/4 cup finely grated Parmesan cheese, ideally Parmigiano-Reggiano
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6 oz pasta, ideally spaghetti or bucatini
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3 tbsp unsalted butter, cubed and divided 1 tsp freshly ground black pepper
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1/3 cup finely grated pecorino
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Kosher salt, for pasta water and to taste
Directions
1. In a large pot, bring 3 quarts of salted water to a boil. Add pasta and cook, stopping 2 minutes short of desired doneness. Drain pasta, reserving 1/2 cup of pasta water. 2. In a large pan over mediumheat, melt 2 tbsp butter. Add pepper and cook until toasted and aromatic, about 1 minute. Add reserved pasta water and bring to a simmer. 3. Transfer pasta and remaining butter to pan and reduce heat to low. Add Parmesan cheese and cook until melted, tossing pasta throughout. Remove pan fromheat and add pecorino, continuing to toss until cheese is melted and sauce coats pasta. 4. Transfer to bowls and serve.
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INSIDE THIS ISSUE From the Desk of Terri PAGE 1 LinkedIn Lessons PAGE 1 How to Attract Millennials to Your Business PAGE 2 A Reading List for Real Success PAGE 3 Take a Break PAGE 3 Cacio e Pepe PAGE 3 An Excursion in the Pennine Alps PAGE 4
Published by The Newsletter Pro • www.newsletterpro.com
AN ALPINE EXCURSION Tour Monte Rosa Nestled between Italy and Switzerland, Monte Rosa is the second highest peak in the Alps, making it one of the best views in either country and one of the more physically demanding ascents in the mountain range. In the late summer and early fall, tourists and locals alike tour Monte Rosa to pay their respects to the peak and to be challenged by the cross-country trek over the mountain. The full tour of the mountain is a nine-day journey that starts in Switzerland and crosses quickly over into Italy, winding its way through both countries before eventually returning trekkers to their starting point. The out-and-back path is the most popular route, though there are other ways to approach it. However you go, you’ll encounter massive glaciers, rigorous 1,000-meter ascents and descents, and breathtaking views that are sure to make this journey memorable. For accommodations, opt for charming mountain huts to immerse yourself in the true Alpine experience. You can book them in advance to guarantee your bunk and a dinner of spaetzle or lasagna, depending on which country you’re in that night.
Unless you’re traveling with an experienced mountaineer, a guide is recommended for touring Monte Rosa, even if you only plan to traverse a small section of the mountain. Weather can vary greatly and change quickly in this region, so you never know when you’ll encounter ice or snow, which can lower your visibility. Toward the top of the peak, you’ll even have an opportunity to cross a sprawling glacier, and having a guide will ensure you have the necessary equipment for a safe trip. On top of the spectacular views, you can expect a beautiful blend of cultures and an experience unlike any other on your tour of Monte Rosa. Plus, you may even get to see a few Swiss cows or mountain goats along the way!
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