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FROM THE DESK OF Terri
Today’s technology makes it easy to work from just about anywhere in the world, yet remote employees have the potential to expose your company’s most important asset — your data. Make sure you are protected from cyberthreats both in and away from the office.
3 WAYS TO SAFELY WORK REMOTELY
1. Avoid unsecured publicWi-Fi networks Public Wi-Fi is a common entry point for cyberthreats. Unsecured networks (even a home office) allow hackers access to sensitive data and log-in credentials. Require remote employees to use a virtual private network (VPN) to connect securely to your business. 2. Teach cybersecurity best practices. All employees are vulnerable to threats such as phishing attacks.
Networking in the modern age is a complicated and nuanced part of running any business, and choosing a social media platform for it can be a huge commitment. Luckily, this is where LinkedIn, one of the top business networking sites to date, comes into play. Two business professionals join the platform every second, with 590 million users recorded at the end of 2018 according to Hootsuite. LinkedIn is the clear choice for business networking, but even the best tool needs to be used correctly to be effective. Here are some do’s and don’ts to make the most out of your LinkedIn experience. AREYOU USING LINKEDIN PROPERLY? B est P ractices for M odern P rofessionals
Set up security training on cybersecurity and review how to spot scams and reduce risk.
3. Require endpoint protection. Hackers exploit outdated software to access your network and valuable targets, such as administrator credentials, intellectual property, and customer data.
Endpoint protection is an additional defense layer on your device that guards against cyberattacks.
By implementing these best practices, remote work is a great option while increasing the security of your business.
When posting content on your LinkedIn page, you need to ensure it will add value to the people who are following you. A great rule of thumb is to make sure the content is related to your industry or a related field of interest. You need to think about your followers’ lines of interest, not just your own. This is something to keep in mind for direct messaging as well. If a customer doesn’t see a direct value to themselves in your marketing, then they will usually consider it spam and might even unfollow you.
Dedicated to your success,
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