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UPDATE YOUR PROFILE REGULARLY
It’s important to keep your profile current. Keeping your info relevant is the best way to make sure you’re maintaining and nurturing your brand awareness. As a general rule, you should check your profile at least once a month. Try to look at your profile through the lens of a potential client or a new connection. Would someone recognize you by your current profile photo? Are the skills you have listed the only skills you’re utilizing? Did you recently acquire any new certifications that are not up yet on your profile? The more skills you have listed, the more connections you can make that benefit you and your business. So, when in doubt, always add it to your profile. While these are some great tips and tricks to increase your personal brand awareness on LinkedIn, they’re just the basics. Every industry is different, but this advice will get you started on the right path toward making yourself known on a professional level.
ASK COLLEAGUES TO ENDORSE YOU
COMMENT, SHARE, AND LIKE
Don’t be afraid to ask your peers or colleagues to endorse you on the platform. This benefits you in several ways. For one, it’s an easy way to maintain a connection for you and your peers. It also increases your chances of being found via LinkedIn search. Recent studies have shown that if you are endorsed, you’re more likely to show up higher on search results within your industry.
If you’re not participating in the growing conversations about your industry on LinkedIn, then you’re missing out on an excellent opportunity to generate brand awareness. When you comment or share content, you are networking in a noninvasive manner and prompting your followers to engage with the content you’ve posted as well.
You might have heard people call millennials lazy, entitled, and afraid of long-term commitments, but that trend is starting to shift. Today, businesses can’t afford to write off millennials because they actually make up a major percentage of the workforce. According to the Pew Research Center, there were 56 million millennials either working or looking for work in 2017, making up 35% of the labor force. When so much of the country’s available labor is part of one demographic, you must ask yourself this question: How do I get millennials to work for me? RECOGNITION, FLEXIBILITY, AND PURPOSE 3 Tips for Attracting Millennial Employees
CREATE A SENSE OF PURPOSE More than anything, millennials are looking for some level of personal fulfillment — not just a paycheck. Create a brand story and work culture that expresses a greater purpose for prospective employees to get behind. Set high standards for the culture you want to create and maintain those standards. If you do this right, the talent you’re looking for will come to you. Just because millennials want more flexible work schedules and individual recognition doesn’t mean they aren’t willing to work hard. In fact, the opposite is true. By adapting your company culture to suit their lifestyle preferences, you can make sure your younger employees take an interest in your business and stick around.
DITCH THE 9-TO-5 STANDARD Offering more flexible work hours is a start, but if you really want to attract millennials, then your entire work environment should embrace modernity. Have the latest tech and tools for day-to-day operations, offer frequent opportunities for promotions and raises, avoid micromanagement, and give your young employees room to learn and grow.
CATER TO THE INDIVIDUAL Millennials don’t want to be just another cog in the machine. They want to work somewhere that values their unique skills and lets them use those skills effectively. When seeking millennial talent for your company, highly specific job listings will attract exceptional employees. Once they’re on board, be sure to nurture their skill set. Give them a chance to grow with your company, and they’ll be sure to stick around.
2 • www.nowxcorp.com • Eliminating Doubt and Creating Certainty in All Our Interactions
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