Good Co When Sioux Falls entrepreneur Lucy Palmer approached Elle Sherman to start a business together, she knew she’d be in good company. Palmer had been running a social media management and web design business and kept running into issues with needing assets for projects. “I had been wanting to expand more into my web design offering, but I kept running into working with clients who didn’t have branding and/or no professional photography,” said Palmer. “And to build a great looking website those are two non-negotiables, so I wanted to partner up with someone who could offer those services and just create an all in-house offering.” Sherman was a fellow entrepreneur who was a graphic designer by trade and also ran a photography business. Palmer had her take family photos a handful of times, and she automatically came to mind as a potential partner.
WRITTEN BY ALANA SNYDER AND PHOTOS BY RHODY RAY PHOTOGRAPHY
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