“This will be great for businesses who are looking to have quality content to share online but don’t have the time or expertise to do it themselves,” said Palmer. Sherman says the most important thing to the team is to fully align with the client and work the process intentionally. “I value taking the time upfront to really understand the person or business behind the project—what they’re building, who they’re trying to reach, and how they want to feel showing up in the world,” she said. “When that foundation is clear everything else flows more naturally, and the end result feels honest, not forced.” Secondly, they value collaboration and trust. The pair says the best work happens when clients feel heard and are comfortable being part of the process, while also trusting them to guide the creative direction. Check out The Content Kit—a newly-launched, done- for-you content solution for business owners “who want to show up online without it taking over their lives.” The Content Kit pairs a custom photoshoot with three months of ready-to- post social content, all built around the client’s brand, their voice, and what they’re trying to grow. It’s made for businesses who know they need to be more visible online, but don’t have the time, team, or creative energy to keep up.
BUSINESS ISSUE february 2026
Made with FlippingBook - Share PDF online