February 2026

Lastly, Sherman says it’s important to also create work that’s both beautiful and functional. “We want the end result to not only look good, but to truly work for the client—whether that means helping them show up more confidently, tell their story more clearly, or grow their business in a meaningful way,” she said. With just a few months under their (creative) belts, the yin and yang of agencies have found a flow together.

“Working with Elle is seriously just the best,” said Palmer. “She is so creative, and I love her style and ideas. I think we both are very low maintenance, chill personalities that really work well together.” “Lucy keeps me in line and on time,” said Sherman. “I am just so grateful she thought I was cool enough to be her partner, and feel so lucky at how well our personalities and businesses meshed together—feels like we didn’t skip a beat!”

See Good Co's Brand in Action

INSTAGRAM @goodco.sd

SEE GOOD CO’S BRAND IN ACTION Instagram @goodco.sd

“I think we are filling a gap in the market with modern day marketing needs, and I'm excited to see who walks through our door next.” elle sherman

FOR MORE INFORMATION, VISIT GOODCO-SD.COM+

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