CULTURE + ENTERTAINMENT
“They had their participating attendees walk a catwalk with the panel of judges set up like you’d see on American Idol with an audience behind them, and they were judged on Most Alike and Most Unalike , amongst other prizes,” said Steiger. “It was a moment filled with laughter, fun, and comradery that truly embodied the value of why groups come together for conferences.” Visit Rapid City doesn’t take visitors for granted. Steiger says they’ve invested in training the hospitality industry through the Certified Tourism Ambassador (CTA) program. “This is a four-hour class that allows individuals to receive customer service training and knowledge about our destination,” he said. “Through this course, it allows them to be part of a nationally-recognized certification and be part of our local CTA network, which gives them email updates into new things happening in Rapid City, along with networking opportunities.” Looking back at last year’s success, the team is thrilled, but even more motivated. “On one hand, it’s very satisfying to know our work at Visit Rapid City has such a strong tangible outcome, and on the other hand, it makes us fired up to move forward and grow this number for 2026 and each year thereafter,” said Steiger. FOR MORE INFORMATION, VISIT VISITRAPIDCITY. COM+
“THE MORE OUR LOCALS UNDERSTAND OUR CAPABILITIES AT VISIT RAPID CITY TO HELP THEM, THE MORE WE HOPE IT ENCOURAGES THEM TO STEP UP WITHIN THEIR GROUP AND PUT RAPID CITY’S NAME IN THE LIST OF HOSTING LOCATIONS FOR CONSIDERATION.” Tyson Steiger
BUSINESS ISSUE february 2026
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