for life’s special moments SINCE 1959
Family-owned and operated since 1959, Riddle’s Jewelry has been guided by a simple belief: exceptional craftsmanship and genuine care never go out of style. An American Story What began as a single store has grown into an American success story, serving communities through more than 70 locations across 10 states while remaining deeply rooted in the values that started it all. As our nation celebrates 250 years of America, Riddle’s Jewelry is proud to honor this milestone the way we know best—by crafting jewelry right here in America. From our headquarters in Rapid City, South Dakota, in the shadow of Mount Rushmore National Monument, we operate our own factory where skilled artisans bring our designs to life. It’s here that we create Sirena, Sirena USA (featuring lab-grown diamonds grown in the USA), and our iconic Black Hills Gold.
It’s the small moments, the Riddle Things , that become part of your love story.
Let us help you say what words sometimes can’t with jewelry designed to be worn with love, celebrated through life’s milestones, and cherished for generations.
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