LIFESTYLE
“It’s not about selling a specific shoe; it’s about finding the right shoe for that individual,” said Farmen. “That personalized approach is what keeps people comfortable, confident, and coming back.” The Aberdeen Area Running Club is a huge part of Shoe Science’s story. Farmen holds a secretary chair on the AARC board and proudly supports the club, as she says it shares the same goal of building a strong, inclusive running community. “Through group runs, events, and partnerships, AARC helps bring people together, and we’re grateful to be a resource and meeting place for so many local runners,” said Farmen. For someone just starting their running journey, the Shoe Science crew says to start slow, be patient with yourself, and invest in proper footwear. “Focus on consistency over speed or distance, and don’t be afraid to ask questions or seek guidance,” said Farmen. “Most importantly, enjoy the process. It’s easy to get burnt out, so don’t overdo it, and take proper rest days.” Listening to your body is important, and that includes seasoned runners. “Even experienced runners can benefit from revisiting their footwear, strength training, and recovery routines,” said Farmen. “Stay curious, mix things up, and remember why you started running in the first place.” Whether it’s for running or everyday life, it’s helping people that the Shoe Science team says makes them love what they do. “Helping someone find a shoe that truly works for them—whether that means pain-free running, comfort at work, or confidence getting back into activity—is incredibly rewarding,” said Farmen. “Being part of someone’s journey, big or small, is what makes this more than just a retail job.”
For more information, visit shoescienceaberdeen.com.
BUSINESS ISSUE february 2026
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