COMPANY NEWS
L-R: Aaron Shearer, sales executive and Phil Hughes, internal sales, Walter S Mercer Belfast.
PANEL BUILDERS, LIFT COMPANIES AND MOST ELECTRICIANS WILL ALREADY USE IMO PRECISION CONTROLS’ DIVERSE RANGE, NOW AVAILABLE EXCLUSIVELY THROUGH WALTER S MERCER… Belfast wholesaler boosts its range of industrial controls
Walter S Mercer Belfast has secured exclusive distribution rights in Northern Ireland for industrial controls and electronic systems from IMO Precision Controls. Founded in 1972, IMO Precision Controls is a global manufacturer and supplier of more than 15,000 product lines, all of which are now available through the Belfast firm. Multiple lines will be available on shelf at the Duncrue site, while additional products can be ordered directly from IMO with a lead time of only one to two days. Led by sales executive Aaron Shearer and Phil Hughes in internal sales, all staff members at Walter S Mercer have been trained up to provide customer support for the brand. David Keery, Sales Supervisor at Walter S Mercer, said, “Our new partnership with IMO Precision Controls will add a full range of industrial controls that not many wholesalers have on the shelf. “Panel builders, lift companies and most electricians will use parts of IMO’s diverse range, complementing our other ranges. “It has been well received in the first few
months of us getting in the trade counter display, and Phil’s great knowledge and background in this field is helping push this forward. “Since getting IMO on the shelf, it has been well received by existing customers and we are expecting demand to grow further.” A long-established electrical wholesaler, Walter S Mercer in Belfast boasts a reputation for high standards of service, competitive pricing, extensive product knowledge and support for contractors and clients throughout Northern Ireland. As part of the UK’s largest electrical distributor, Edmundson Electrical, the firm services all of Northern Ireland and carries thousands of stock lines including LED lights, EV chargers and other renewables. In response to an increase in sales and customer numbers, the depot added five new staff members last year including Aaron and Phil, now well settled into their roles. Aaron has been in the trade for 20 years, and has an experienced background in wholesaling and electrical distribution. Phil Hughes is a fully qualified refrigeration and air conditioning
installer and brings a wealth of technical knowledge after working for over nine years at an electrical distributor. John Auld, Manager of Walter S Mercer Belfast, said, “Not only do we carry a broad spectrum of products from across all the leading names in the industry, but just as importantly, we can get it to the customer as and when they need it. “Providing great customer service is not only offering whatever is on the shelf but being proactive and getting the products they need for their projects ahead of time. At the same time, the branch must also be prepared for the sparks’ last- minute snag list. “Products are normally delivered on the same day and special orders get to the customer in 48 hours at the latest. “If you have a personal approach, your customers will follow you wherever you go, and that is how you consolidate a successful business in this industry.” WS Mercer Belfast is open Monday to Friday 7am until 5pm and on Saturday from 8am until 11am.
T: +44 (0)28 9037 1888 E: belfast.386@eel.co.uk www.edmundson-electrical.co.uk
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