Cyrus Todiwala, Chef Proprietor at Café Spice Namasté and TV Chef:
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Investing in cheap tableware means that the entire setting looks sad and it automatically shows that the quality of what will come to your table may not be of the best and that the establishment may be cutting more corners than meets the eye.
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Dean Wilson-Hartles, Head of Food and Drink Development Leisure & Concessions, The Restaurant Group:
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First impression matter. It’s not always about the food, it’s what it is served on and that sets the right mood for the diner, it also sets off the visual aspect of the product you are putting on the plate as well as getting the colour palette correct.
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Industry views
#DineSafe
Alex Cooper, F&B manager at the Haymarket Hotel.
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Investing in quality tableware ultimately gives a sense of security for guests. It says to them that the detail is being looked after, and you’re in a safe pair of hands. This in turn also demonstrates consumer confidence in the hygiene of the venue. Tradition is important and quality tableware is something which is an expectation of guests when dining out. We at Firmdale have our own signature “Mythical Creature” and “Sailor’s Farewell” sets which are designed by the owner and give us an identity and talking point. While the initial cost of quality tableware can seem expensive, it has long term benefits as you
don’t have to keep re-ordering – providing care is taken with them, so the investment is worth it. Basic things such as resistance to wear, being non-porous and not affected by acid erosion is obviously important, quality tableware ensures this is covered.
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Nicola Underwood - Food Support Manager, Thwaites:
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Premiumisation is a very important factor. We’ve noted the trend for more up-scale dining, where the theatre and ambience of dining is as equally important as the food to the overall customer experience. Using reusable tableware allows us to ‘tap into premiumisation’ and elevate dishes.
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