#DineSafe
Local heroes Strategist advisor & futurist Simon Stenning says consumers will have high expectations over the standards employed to keep them safe, and operators will need to build the levels of trust that consumers have in them. “We expect that many of the local, community-focused businesses that traded through the lockdown supporting their neighbourhoods will benefit in the long-term from some of the trust that has been built up, but especially if more people stay closer to home,” he says. The importance of trust will also cover products and a recent Kantar survey suggests that trusted brands are expected to provide safety and security in testing times. Back in February 2020, MCA’s Foodservice Conference predicted a movement for consumers to back products made in the UK. “Consumers won’t stop being curious, but there may be better champions of all things British.” This is likely to be even more critical now with an increased focus being placed on supporting the British economy.
John Miles, President and CEO Steelite International:
Companies that have been producing chinaware for all these years should be the natural choice, with a proven track record in providing quality products of the highest standard. “ ”
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