STUDENT & ALUMNI PEER REVIEWED JOURNAL ABSTRACTS
Sollosy, M., Subedi, D., & McInerney, M. (2025)
Soni, R., Schimmel, K., Slack, F., & Nicholls, J. (2025)
Torres, L. E., Berry, R., & Hartley, P. (2025)
Turner-Henderson, T., Bryant, M., Riley, J., Watson, A., & Nicewicz Scott, K. (2025)
India’s Entrepreneurial Awakening: Navigating Geopolitical Shifts and Domestic Policy Reforms
Artificial Intelligence’s (AI) Impact through the Prism of Dynamic Capabilities and Ambidexterity
Brand Community Dynamics as a Basis for Competitive Strategy
Strategic AI integration in Market- ing Education: Elevating Personal Branding and Career Readiness
Journal of Marketing Development & Competitiveness, 19(1) Marketing Education Review, 1-14
SAM Advanced Management Journal, 90(4), 337-354
Administrative Sciences, 15(4), 122
This study aims to examine artificial intelligence’s (AI) im - pact through the dual frameworks of dynamic capabilities and ambidexterity. This is a conceptual paper; therefore, there is no design/methodology/approach, nor direct find - ings. The paper concludes by emphasizing the importance of strategic foresight, cultural adaptability, and ethical integration to ensure AI’s responsible deployment, foster - ing innovation and societal well-being.
This paper examines the intersection between entrepre - neurship government policy and managerial theory. The context chosen for this study is India. India has experi - enced a significant global geopolitical shift that is coin - ciding with India’s domestic policy reforms and notable domestic initiatives. Since 2014, India’s entrepreneurial ecosystem has seen a significant increase in the number of startups and unicorns. This paper presents arguments that the confluence of global realignments, such as the diversi - fication of supply chains away from China and increasing interest in the Indo-Pacific region, along with domestic initiatives like “Make in India”, “Startup India”, and digi - talization drives, along with massive investments in infra - structure improvements, have made India a desirable des - tination for entrepreneurial activity. By examining these factors through the lens of three theories—resource-based view, global value chain, and innovation ecosystem theo - ry—this paper identifies key opportunities and challenges for entrepreneurs across various sectors. It is hoped that this research will contribute to a deeper understanding of India’s evolving entrepreneurial landscape. In addition, en - trepreneurs, policymakers, and investors can benefit from this article to understand the opportunities and challenges India poses in order to contribute to India’s continued eco - nomic growth and its emergence as a global entrepreneur - ial powerhouse. Finally, this paper helps to bridge the gap between economic policy and management theory.
The fitness industry is one characterized by fads and fail - ures. With the pervasiveness of technology, the range of of - ferings and accompanying competitive strategies have only increased. However, lasting success remains elusive. This work uses a grounded theory approach through qualitative exploration of community members’ descriptions of their experiences combined with quantitative analysis of survey data. A conceptual model is proposed and tested through the application of PLS Modelling. An examination of how one competitor has overcome the challenges to endure for decades is presented. Findings indicate that inclusivity, community, and providing financial opportunity are crit - ical elements of the successful strategy.
This study explores the integration of artificial intelli - gence (AI) into marketing education to enhance personal branding and career readiness. The research focuses on an assignment designed to leverage AI tools for personal strategic planning in marketing courses. The AI-Enhanced Personal Branding assignment encourages students to con - duct research on AI applications, engage in self-discovery, craft personal mission statements – both on their own and with the help of AI, and reflect on their experiences. The goal is to provide practical AI applications in marketing education, promoting critical examination of ethical im - plications and enhancing student engagement and learning outcomes. Data were collected through assignments, sur - veys, and focus groups from diverse institutions to eval - uate the effectiveness of AI-supported pedagogical strat - egies. The findings highlight AI’s potential to transform educational practices, prepare students for AI-supported or driven careers, and ensure ongoing marketing curricu - lum relevance and consistency in an ever-evolving techno - logical landscape. This study underscores the value of AI in creating interactive, personalized, and efficient learning experiences in marketing education.
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