Your Competitor Doesn’t DESERVE to Be #1 on Google. If you’re like most private PT or Chiro practices I know, your quality of care is far higher than your big-money competitor. And yet…they outrank you on Google.
Practice Marketing NEWSLETTER • DECEMBER 2024
FIGHT HARD ...TO BE #1 ON GOOGLE!
ALSO INSIDE:
WELCOME TO THE PARTY, PAL! What the Top 10% of PT + Chiro Owners Do Differently
PRACTICE MARKETING NEWSLETTER
DECEMBER 2024
FIGHT HARD ...TO BE #1 ON GOOGLE!
pleasantville ny.” Even better, their new patients have seen a 2x increase, their annual patient visits have tripled, and they’re growing by the day. Scan the QR Code below to get a FREE Practice Marketing Sample Kit & see HOW we do it! 2 GET MORE GOOGLE REVIEWS When a patient sees their primary care doctor, that doctor hands them a list of PTs they recommend. So what does the patient do next? They GOOGLE you! They look at your reviews. You need a consistent flow of 5-star Google Reviews in order to build trust with future patients. For tips on how to get more Google Reviews, check out our “Practice Marketing Podcast”, where we’ve got multiple episodes on getting reviews. THINK BIGGER The most successful clinics have a clear and actionable vision for their practice. They don’t just see where they are today but envision where they want to be in the future. This vision includes everything from patient volume and clinic operations to marketing strategies and staff acquisition. 3
Your Competitor Doesn’t DESERVE to Be #1 on Google.
If you’re like most private PT or Chiro practices I know, your quality of care is far higher than your big-money competitor. And yet…they outrank you on Google. That means patients search “back pain help near me”...and instead of finding you, they find your competitor. So how can you FIGHT HARD to be #1 on Google in your area? Here are 3 simple steps… 1 INVEST IN GOOGLE MARKETING SERVICES Rick Lau from Clinic Accelerator calls us “the PTs who figured out Google.” At Practice Promotions, we specialize in helping PT + Chiropractic clinics rank #1 on Google for keywords like… Physical therapy in [city, state] Chiropractor in [city, state] Back pain help near me Best physical therapist in [my location] Real result: We helped ProClinix Physical Therapy & Chiropractic boost their Google rank! Before we started working with them, they were at #6. Today, they’re #1 for “manual therapy
1 SIMPLE STEP TO GET PATIENTS FROM GOOGLE
Want to rank #1 on Google and BEAT your competitor? Could you use 8-10 extra patients / month from Google? Then go ahead and order your FREE Practice Marketing Sample Kit! You’ll learn all about our top Google marketing tips & tricks for PTs & Chiros.
SCAN THE CODE NOW
to Order Your Free Kit or Visit PracticePromotions.Net/Kit!
WELCOME TO THE PARTY, What the Top 10% of PT
+ Chiro Owners Do Differently
In today’s competitive landscape, physical therapy and chiropractic practices face an ever-evolving set of challenges, including… • Talent shortages • Navigating reimbursement models • Acquiring new patients • Trying to differentiate yourself from a crowded market. However, the top 10% of clinics in North America have shown that success isn’t just possible—it’s predictable. Here’s what these high-performing practices do DIFFERENTLY… 1 VISION The most successful clinics have a clear and actionable vision for their practice. They don’t just see where they are today but envision where they want to be in the future. This vision includes everything from patient volume and clinic operations to marketing strategies and staff acquisition.
The good news is that you don’t have to be a giant clinical practice with millions in marketing investment to be able to compete. Many of these successful practices have grown from bootstrapped small businesses to powerful, multi-location practices that have surged in their valuation. Here are just some of the main areas that the top 10% clinics put their marketing efforts: New Patients. Through SEO and paid advertising, they dominate online searches for physical therapy services in their area. In addition, their website content focuses on condition-based marketing to show up for broader services for back, knee, shoulder, and other common searches. They increase their online discovery with social to connect with potential prospects and audiences. Patient Retention, Referrals, and Reactivations. A large effort is put into marketing their patient list through social, email, blogs, direct mail, and events. They know how to nurture their patient list and market to it frequently to retain, refer, and reactivate. Top Talent. They use branding and digital marketing, not just to attract patients, but also to appeal to potential hires by showcasing their practice as a desirable place to work.
Higher-Paying Insurers: By building a premium image and offering specialized services, they attract patients with premium insurers, that have higher reimbursement rates, and also patients willing to pay cash for premium care.
` BUILDING MARKETING SYSTEMS+ PROCESSES
3
High-performing clinics invest in leveling up their marketing systems and processes to ensure that they can create NEW demand for their services and control the growth they want to achieve. This includes everything from patient intake to marketing automation, all of which free up time and resources for growth. HOW TO JOIN THE TOP 10% OF CLINICS IN 2025 I suggest you start with your marketing. Marketing is what grows your new patients—and when you have a consistent flow of new patients, you have the breathing space to build systems in your business. Practice Promotions has helped thousands of top-performing practices over the last 14 years to thrive in the U.S. and Canadian markets with powerful marketing services. Visit PracticePromotions.Net to learn more!
` LEVERAGE BRANDING + MARKETING
2
To attract new patients, top talent, and better-paying insurers, these clinics focus heavily on branding and marketing. They don’t just rely on word-of-mouth; they employ sophisticated digital marketing techniques to enhance their online presence and build trust in their communities.
Visit PracticePromotions.Net/Kit to Claim Your Free Sample Kit, or Call 844-928-0154
CASE STUDY
We Flipped On the Marketing Services, and It’s Been SHOCKING to Me.” “
with James Casady, PT, Founder & CEO of Platinum Physical Therapy
Recently, James acquired Personal Best Physical Therapy – which meant bringing on 2 new clinic locations. But Practice Promotions gave him the confidence that this growth would work! James says, “When I was in the process of acquiring these two clinics, I had in the back of my mind: I can’t wait to do this purely because once we bring Practice Promotions into these 2 new clinics, I know the numbers are going to EXPLODE.”
James Casady, PT, didn’t think that Practice Promotions would work. “When I signed up with you guys, you know, I’ll be very honest, I signed up and thought: I’m going to do this for a couple months, it’s not going to work,” says James. “Then I’ll just cancel it, and that’s fine, but I should at least try it…I’d never paid for any kind of marketing before.” But guess what? He invested in a new PT website design + Google Ads and saw an
CLINIC RESULTS
Since joining Practice Promotions in 2022, James has seen FANTASTIC results…
+3 CLINIC LOCATIONS +14 PTS HIRED 7x INCREASE IN PATIENT LEADS
For James, Practice Promotions provided the marketing strategy he needed to grow his practice.
immediate increase in patient volume. Now, here’s what James has to say…
“ I know the numbers are going to explode!”
“It’s been shocking to me the amount of business that we get from the marketing, through the website referrals, everything, some of the Google
“It’s been fantastic,” James says. “We’ve grown so much.” Want your patient numbers to EXPLODE like James’? Visit our website to schedule a free, no- obligation “PT Marketing Master” Strategy Call! Our senior solutions expert will analyze your marketing strategy and tell you how to improve.
Ads…I’ve been very shocked.”
Since joining Practice Promotions in 2022, James has seen FANTASTIC results…
+ 3 Clinic Locations +14 PTs Hired 7x Increase in Patient Leads
READY TO START YOUR OWN SUCCESS STORY? SCAN THE CODE To Claim Your FREE , No Obligation PT Marketing Master Strategy Call Or Visit PracticePromotions.Net!
The Top 10 Holiday Social Media Ideas for PT & Chiro Clinics
Do holiday cancellations make you want to tear out your hair? We get it. This holiday season, fill gaps in your PT schedules by engaging past patients on social media! Here are 10 holiday social media ideas that’ll keep your clinic engaged and spread some holiday cheer.
6 CREATE HOLIDAY-THEMED EXERCISE VIDEOS If you need some more physical therapy/chiropractic holiday social media ideas, then try sharing video ideas like these on your social channels. Post-Thanksgiving stretches to stay awake and not feel like garbage
TOP 10 HOLIDAY SOCIAL MEDIA IDEAS FOR PT + CHIRO CLINICS
Exercises to do on Christmas Day
1
CREATE “12 DAYS OF STRETCHING” TIPS
New Year’s Day yoga routines
Use a hashtag like #12DaysofPTStretching, or #12DaysofChiroStretching, to share a 12-day series of stretches. Encourage patients to post pictures or videos of themselves doing the stretches on Facebook, Twitter, Instagram, or TikTok! 2 POST PHOTO CONTESTS Start a free contest where followers can share photos of themselves doing challenges like home exercise programs. Offer a prize like a $50 Amazon gift card or a free massage to increase engagement. 3 HIGHLIGHT HEALTHY RECIPES Share your healthy holiday recipes via your blog, YouTube channel, and Facebook to encourage patients to make healthier versions of their favorite seasonal dishes. 4 PROMOTE PT OR CHIRO-RELATED GIFT IDEAS Share a “holiday gifts for health” post featuring items like braces, tape, or a gift certificate. It’s an easy way to drive traffic to your online store or clinic.
7 CREATE A HOLIDAY EXERCISE CALENDAR Create a holiday-themed exercise calendar for patients to follow and share it on social media to keep them motivated to stay active all season. 8 REVIEW THE BEST PT + CHIRO PRODUCTS Create a “best of” blog for 2024 to position yourself as a PT + Chiro expert. To get some seasonal SEO traction, write a review of the best PT/Chiro-related products of 2024. 9 POST “NEW YEAR, NEW YOU” Post motivational content for New Year’s, like an exercise video or quote to inspire patients to prioritize their health.
NEW YEAR’S RESOLUTION HASHTAG CAMPAIGN
10
Create a hashtag New Year’s resolution challenge, offering a chance to win a PT + Chiro-related prize for sharing goals or achievements.
FINAL THOUGHTS ON PT + CHIRO HOLIDAY SOCIAL MEDIA IDEAS
SHOW OFF YOUR PT + CHIRO STAFF’S HOLIDAY SPIRIT
5
Need new patients now? Send graphics from these tips over email and include a call-to-action like “Book a new appointment now.” For even more reach, consider Google Ads, email marketing, or a website refresh.
Celebrate your team’s holiday activities! Post photos of fun events like an ugly sweater contest, cookie decorating, or your holiday party.
Visit PracticePromotions.Net/Kit to Claim Your Free Sample Kit, or Call 844-928-0154
CLAIM YOUR FREE PRACTICE MARKETING KIT 2025
Are you a PT, Rehab, or Chiro Practice looking for a better way to:
Create an Annual Marketing Plan + achieve it without spending hours every week marketing Attract More New Patients + Phone Calls Online And Regain Control of Your Marketing Results? ... Then this kit is designed for you!
LOOKING TO ATTRACT MORE NEW PATIENTS ONLINE? SCAN THE CODE to Claim Your FREE Practice Marketing Kit or Visit Our Website at P racticePromotions.Net/Kit To Order Yours Today!
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Converter PDF to HTML5