WELCOME TO THE PARTY, What the Top 10% of PT
+ Chiro Owners Do Differently
In today’s competitive landscape, physical therapy and chiropractic practices face an ever-evolving set of challenges, including… • Talent shortages • Navigating reimbursement models • Acquiring new patients • Trying to differentiate yourself from a crowded market. However, the top 10% of clinics in North America have shown that success isn’t just possible—it’s predictable. Here’s what these high-performing practices do DIFFERENTLY… 1 VISION The most successful clinics have a clear and actionable vision for their practice. They don’t just see where they are today but envision where they want to be in the future. This vision includes everything from patient volume and clinic operations to marketing strategies and staff acquisition.
The good news is that you don’t have to be a giant clinical practice with millions in marketing investment to be able to compete. Many of these successful practices have grown from bootstrapped small businesses to powerful, multi-location practices that have surged in their valuation. Here are just some of the main areas that the top 10% clinics put their marketing efforts: New Patients. Through SEO and paid advertising, they dominate online searches for physical therapy services in their area. In addition, their website content focuses on condition-based marketing to show up for broader services for back, knee, shoulder, and other common searches. They increase their online discovery with social to connect with potential prospects and audiences. Patient Retention, Referrals, and Reactivations. A large effort is put into marketing their patient list through social, email, blogs, direct mail, and events. They know how to nurture their patient list and market to it frequently to retain, refer, and reactivate. Top Talent. They use branding and digital marketing, not just to attract patients, but also to appeal to potential hires by showcasing their practice as a desirable place to work.
Higher-Paying Insurers: By building a premium image and offering specialized services, they attract patients with premium insurers, that have higher reimbursement rates, and also patients willing to pay cash for premium care.
` BUILDING MARKETING SYSTEMS+ PROCESSES
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High-performing clinics invest in leveling up their marketing systems and processes to ensure that they can create NEW demand for their services and control the growth they want to achieve. This includes everything from patient intake to marketing automation, all of which free up time and resources for growth. HOW TO JOIN THE TOP 10% OF CLINICS IN 2025 I suggest you start with your marketing. Marketing is what grows your new patients—and when you have a consistent flow of new patients, you have the breathing space to build systems in your business. Practice Promotions has helped thousands of top-performing practices over the last 14 years to thrive in the U.S. and Canadian markets with powerful marketing services. Visit PracticePromotions.Net to learn more!
` LEVERAGE BRANDING + MARKETING
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To attract new patients, top talent, and better-paying insurers, these clinics focus heavily on branding and marketing. They don’t just rely on word-of-mouth; they employ sophisticated digital marketing techniques to enhance their online presence and build trust in their communities.
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