The Top 10 Holiday Social Media Ideas for PT & Chiro Clinics
Do holiday cancellations make you want to tear out your hair? We get it. This holiday season, fill gaps in your PT schedules by engaging past patients on social media! Here are 10 holiday social media ideas that’ll keep your clinic engaged and spread some holiday cheer.
6 CREATE HOLIDAY-THEMED EXERCISE VIDEOS If you need some more physical therapy/chiropractic holiday social media ideas, then try sharing video ideas like these on your social channels. Post-Thanksgiving stretches to stay awake and not feel like garbage
TOP 10 HOLIDAY SOCIAL MEDIA IDEAS FOR PT + CHIRO CLINICS
Exercises to do on Christmas Day
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CREATE “12 DAYS OF STRETCHING” TIPS
New Year’s Day yoga routines
Use a hashtag like #12DaysofPTStretching, or #12DaysofChiroStretching, to share a 12-day series of stretches. Encourage patients to post pictures or videos of themselves doing the stretches on Facebook, Twitter, Instagram, or TikTok! 2 POST PHOTO CONTESTS Start a free contest where followers can share photos of themselves doing challenges like home exercise programs. Offer a prize like a $50 Amazon gift card or a free massage to increase engagement. 3 HIGHLIGHT HEALTHY RECIPES Share your healthy holiday recipes via your blog, YouTube channel, and Facebook to encourage patients to make healthier versions of their favorite seasonal dishes. 4 PROMOTE PT OR CHIRO-RELATED GIFT IDEAS Share a “holiday gifts for health” post featuring items like braces, tape, or a gift certificate. It’s an easy way to drive traffic to your online store or clinic.
7 CREATE A HOLIDAY EXERCISE CALENDAR Create a holiday-themed exercise calendar for patients to follow and share it on social media to keep them motivated to stay active all season. 8 REVIEW THE BEST PT + CHIRO PRODUCTS Create a “best of” blog for 2024 to position yourself as a PT + Chiro expert. To get some seasonal SEO traction, write a review of the best PT/Chiro-related products of 2024. 9 POST “NEW YEAR, NEW YOU” Post motivational content for New Year’s, like an exercise video or quote to inspire patients to prioritize their health.
NEW YEAR’S RESOLUTION HASHTAG CAMPAIGN
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Create a hashtag New Year’s resolution challenge, offering a chance to win a PT + Chiro-related prize for sharing goals or achievements.
FINAL THOUGHTS ON PT + CHIRO HOLIDAY SOCIAL MEDIA IDEAS
SHOW OFF YOUR PT + CHIRO STAFF’S HOLIDAY SPIRIT
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Need new patients now? Send graphics from these tips over email and include a call-to-action like “Book a new appointment now.” For even more reach, consider Google Ads, email marketing, or a website refresh.
Celebrate your team’s holiday activities! Post photos of fun events like an ugly sweater contest, cookie decorating, or your holiday party.
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