Ready to make 2025 your clinic’s best year yet? From new patient strategies to mastering every square foot, we’ve got the insights to help you thrive.
NEWSLETTER • DECEMBER 2024 Insider Circle
...TO CONTROL YOUR PRACTICE GROWTH IN 2025 FIGHT HARD
ALSO INSIDE:
THE TOP 10 HOLIDAY SOCIAL MEDIA IDEAS FOR PT + CHIRO CLINICS
INSIDER CIRCLE NEWSLETTER
DECEMBER 2024
FIGHT HARD ...TO CONTROL YOUR PRACTICE GROWTH IN 2025
Check out these three books Neil swears by, and watch your business mindset transform! • Start with “Good to Great” by Jim Collins to understand what high-performing businesses do right. • Or try “Traction” by Gino Wickman for tips on building solid business systems • Or “Simple Numbers Straight Talk, Big Profits” by Greg Crabtree which is an absolute must to understanding your financial numbers
3 Explosive Questions to Help Your PT / Chiro Practice Grow in 2025
Ready to make 2025 your clinic’s best year yet? From new patient strategies to mastering every square foot, we’ve got the insights to help you thrive. Here are 3 questions to ask yourself to ensure you have a successful 2025:
ARE YOU MAXIMIZING YOUR PHYSICAL SPACE-PROFIT RATIO?
HOW DO YOU GET NEW PATIENTS? DO YOU KNOW?
3
1
Is your clinic’s physical space working for you? By maximizing your revenue ratio (profit per square foot), you can transform any space into a profitable asset! For every 1000 square feet, you should be getting 100-150 patient visits / week. It’s all about efficiency: streamline, prioritize, and boost your bottom line. Ready to Optimize? Let’s take on 2025 together! With the right moves in patient acquisition, personal growth, and smart space use, success is closer than ever.
Think you know where your patients come from? Every channel counts–from Google searches to patient referrals to social media– but if you don’t know what’s working, you can’t make the most of it. Understanding your top sources lets you put your marketing dollars where they really count! Curious about your clinic’s stats? Reach out to your Customer Success Manager on Basecamp– they’re ready to help you dive in!
HOW ARE YOU INVESTING IN YOUR OWN LEARNING?
2
Being a successful clinic owner takes more than skills–it takes knowledge. Investing in your own growth means staying ahead of industry trends, managing teams effectively, and maximizing profits.
SCAN THE CODE NOW
To See How We’re Equipping Your Practice for 2025!
The Top 10 Holiday Social Media Ideas for PT & Chiro Clinics
Do holiday cancellations make you want to tear out your hair? We get it. This holiday season, fill gaps in your PT schedules by engaging past patients on social media! Here are 10 holiday social media ideas that’ll keep your clinic engaged and spread some holiday cheer.
6 CREATE HOLIDAY-THEMED EXERCISE VIDEOS If you need some more physical therapy/chiropractic holiday social media ideas, then try sharing video ideas like these on your social channels. Post-Thanksgiving stretches to stay awake and not feel like garbage
TOP 10 HOLIDAY SOCIAL MEDIA IDEAS FOR PT + CHIRO CLINICS
Exercises to do on Christmas Day
1
CREATE “12 DAYS OF STRETCHING” TIPS
New Year’s Day yoga routines
Use a hashtag like #12DaysofPTStretching, or #12DaysofChiroStretching, to share a 12-day series of stretches. Encourage patients to post pictures or videos of themselves doing the stretches on Facebook, Twitter, Instagram, or TikTok! 2 POST PHOTO CONTESTS Start a free contest where followers can share photos of themselves doing challenges like home exercise programs. Offer a prize like a $50 Amazon gift card or a free massage to increase engagement. 3 HIGHLIGHT HEALTHY RECIPES Share your healthy holiday recipes via your blog, YouTube channel, and Facebook to encourage patients to make healthier versions of their favorite seasonal dishes. 4 PROMOTE PT OR CHIRO-RELATED GIFT IDEAS Share a “holiday gifts for health” post featuring items like braces, tape, or a gift certificate. It’s an easy way to drive traffic to your online store or clinic.
7 CREATE A HOLIDAY EXERCISE CALENDAR Create a holiday-themed exercise calendar for patients to follow and share it on social media to keep them motivated to stay active all season. 8 REVIEW THE BEST PT + CHIRO PRODUCTS Create a “best of” blog for 2024 to position yourself as a PT + Chiro expert. To get some seasonal SEO traction, write a review of the best PT/Chiro-related products of 2024. 9 POST “NEW YEAR, NEW YOU” Post motivational content for New Year’s, like an exercise video or quote to inspire patients to prioritize their health.
NEW YEAR’S RESOLUTION HASHTAG CAMPAIGN
10
Create a hashtag New Year’s resolution challenge, offering a chance to win a PT + Chiro-related prize for sharing goals or achievements. Need new patients now? Send graphics from these tips over email and include a call-to-action like “Book a new appointment now.” For even more reach, consider Google Ads, email marketing, or a website refresh.
SHOW OFF YOUR PT + CHIRO STAFF’S HOLIDAY SPIRIT
5
Celebrate your team’s holiday activities! Post photos of fun events like an ugly sweater contest, cookie decorating, or your holiday party.
SCAN THE CODE to See How!
The Good News? We’re Already Equipping Your Clinic for 2025!
GOOGLE ADS CASE STUDY • PRO CLIENT
This Clinic Exceeds Their Patient Quota In 35 Days Under The Google Ads PRO System
Discover How They Broke Through The Google Ads Ceiling
Despite a significant ad spend, this 5-location clinic wasn’t reaching their target of 30 patients per week. Frustrated with the lack of results, they needed a solution that could help maximize their marketing budget while driving consistent patient volume across all locations. When they partnered with Practice Promotions to implement the Google Ads PRO System, they achieved a record-breaking week with optimized ads: Breaking the Quota. For the first time ever, they exceeded their weekly patient quota, reaching 33 new patients from Google Ads—breaking their previous monthly record of 22. Rapid Success. This milestone was achieved just 35 days after their ads went live, demonstrating the immediate impact of this well-executed strategy. Unparalleled Efficiency. Even more impressively, they spent 1,300% less with Practice Promotions than with previous ad agencies for 50% more patients.
GOOGLE ADS LEADS
50
40
NEW ADS GO LIVE!
30
20
10
0
MAY
JUN
JUL
Ad Leads Under Previous Agency
Ad Leads Under Practice Promotions
SCAN THE CODE To See How The Google Ads PRO System Will Work For You! If your clinic is struggling to see a return on your ad investment, contact us today and join the 185+ clinics who are achieving their goals through Google Ads.
Skeptical About The MAGIC of Direct Mail? See How These Clinics Saw INCREDIBLE Results!
87% Increase in Patients in 30 Days! Multi-location clinic in Utah sees a record-breaking 265 Patients after single direct mail postcard campaign!
As 2025 is approaching fast, have you begun to think of ways to get ahead of holiday cancellations, saving you and your clinic stress this winter? Don’t let your marketing get lost in the influx of holiday mail! Our New Year, New You postcards are back with fresh, new designs to make your clinic stand out! This holiday season, do more than just congratulate patients on another new year, motivate them to take control: 1 Contact your account manager to choose your design-style and place your order. We should have the artwork finalized in about 1 week. 2 Let your team at Practice Promotions handle the stress of printing and mailing for you! We send it to print, which will take 1 week before it is mailed out. 3 USPS delivers your postcard—approximately 12 days to hit your patients mailboxes. Why Your Marketing Should NEVER Just Say “Happy New Year”
DON’T LET YOUR HEALTH INSURANCE GO TO WASTE! We just want to let you know that your insurance benefits for the 2022 calendar-year may be coming to a close very soon for both PHYSICAL THERAPY AND OCCUPATIONAL THERAPY. If you are CURRENTLY a patient and being treated, there is no need to worry! We are just letting you know that if you’ve taken a break from therapy to save your benefits, or have been putting therapy off altogether, then now is a great time to restart, or get started. If you are not receiving physical or occupational therapy at this time, and are having any pain or dysfunction, weakness, compromised balance, or any other general therapy concerns, please call us to schedule an appointment. We are happy to announce that we have opened a few more locations and are now participating in several new insurance plans. Call us to find out if we participate with yours or if you have any questions regarding your 2022 insurance benefits. We will be happy to answer any and all of your questions.
WWW.REDDYCARE.NET
CALL ONE OF OUR LOCATIONS TODAY!
GREAT NECK (516) 234-0927 FARMINGDALE (516) 234-0937 NORTH SHORE TOWERS (516) 234-0935 WOODBURY (516) 234-0934 DEER PARK (516) 234-0929
BAYSIDE CLINIC (AQUATIC THERAPY) (718) 571-8389 IN-HOME PHYSICAL & OCCUPATIONAL THERAPY (718) 260-6792 OCEANSIDE (516) 726-4945 NEW YORK CITY (332) 267-0106
WWW.REDDYCARE.NET
136 Patient Phone Calls from 1 Postcard! Using variable data printing + call tracking, this multi-location clinic received 136 Patient Leads!
Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!
Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864
Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854
YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.
Call Today To Schedule Your Appointment!
See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!
P: (517)-853-6800 F: (517) 853-6801
www.peakperformanceompt.com
4 Your patients see your postcard, take action, and contact your clinic.
29 Reactivated Patients in 30 Days! This clinic saw 29 past patients return for care from one direct mail postcard!
5 You enjoy a full clinic this holiday season Encourage your patients to take care of that nagging pain and enjoy the holidays with their family —pain free!
START YOUR CAMPAIGN TODAY!
Visit Our Online Store at PTMarketingStore.com
Contact Your Account Manager or Visit PTMarketingStore.com Now to Start Your New Year, New You Direct Mail Postcard Campaign!
N
FREE STUFF!
PODCAST EPISODE
EPISODE 85:
OUR TOP 6 INNOVATIONS ROADMAP
How I Grew My PT Practice From 1 to 4 Locations with Bob Thomas
How I Grew My PT Practice From 1 to 4 Locations with Bob Thomas
CLIENT RESOURCE: The Top 6 Innovations Roadmap for 2025
We are working hard to innovate and keep your practice on the cutting edge of marketing. Scan to watch a video from CEO Neil Trickett, PT about new innovations coming in 2025… (including one that will help you hire!)
Do you want to BUILD your PT or Chiro business into a brand that spans multiple locations? Learn from the best and listen to Bob Thomas, the CEO and Founder of Achieve Physical Therapy!
PODCAST EPISODE
FREE STUFF!
Download the FREE Social Media Calendar!
EPISODE 96:
Prevent Holiday Cancellations with Front Office Guru Dee Bills
Prevent Holiday Cancellations with Front Office Guru Dee Bills
Do holiday cancellations drive you crazy? After you listen to this podcast, you’ll know simple scripts to prevent holiday cancellations before they start!
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Converter PDF to HTML5