IDENTIFYING YOUR Target CUSTOMER Knowing who makes up your target audience is important for growing your business. The more you know about who your audience is, the more precisely you can match your services to their needs. Identifying who your target audience is allows you to select the best channels for delivering your marketing campaigns. This results better conversion rates, less waste, and a better return on your investment.
What type of customer are you looking to connect with? □ Buyers □ Sellers □ Renters/First-time Home Buyers □ Other (i.r. Retirees, Military, Investors)
Where does your target customer want to live?
What do they want from their home?
What is their age and family size?
Where is your customer finding you?
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