BUILDING YOUR Sphere An efficient place to begin identifying your target audience is by analyzing who forms your current inner circle. This approach has the advantage of starting with people that already know, like, and trust you, which promotes objectivity and minimizes speculation. This can be more reliable than relying on intuition or guesses to identify your audience.
Who is your sphere? Describe each one below: □ Family (Where do they live?)
□ Friends (Where do they live?)
□ Neighbors (Do you live in an HOA, high-rise, two places different times of the year?)
□ Co-workers (Do you have previous companies you can leverage connections from?)
□ Social Activities (What do you like to do? Golf, Tennis, Motorcycle, Church, School, Other)
□ Business Partners (Who can send you referrals? Mortgage, Title, Insurance, Designers)
Build Your Contact Database
Where are you pulling your contacts from to import into IP Connect (kvCore) CRM? □ Outlook □ Gmail □ Excel Sheet □ Other
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