people have to discover your stream, watch it, and invite their friends to join in.
When you’re live, you can’t fake it. When you are sharing live video, it’s real and in the moment. And, as we know, people buy from people they know, like, and trust. If you are popping into their newsfeed and sharing valuable informa- tion, in a friendly attractive way, you will build strong rela- tionships with your audience. They will get to know you. On video you can hear a person’s voice, tone, see their man- nerisms, and facial expressions. Live video amplifies that because there is no time for editing, so your audience is really getting the real you. The problem with many produced videos out there is they have edited the personality out of them. But as people, we relate to people because of their unique quirks and characteristics. Live video really is changing marketing. It’s shifting the paradigm from glitzy produced videos, to authentic, real videos, where you can connect with one another! If you share informational content with your audience on a regular basis, you will be gaining their trust, loyalty and establishing yourself as an expert! We relate best through face to face interactions, and your audience is seeing you for who you are. Live video let’s us open this type of interaction and brings us one step closer to an in-person conversation. The point here is not to be perfect, it’s to be yourself, and let people see who you are, and what your person- ality is like! We don’t relate to perfect, personality-less people. We all related to certain types of people, and to let that happen you need to be authentically you!
But like seriously. Why would you post something that will reach 1% of your fans, when you could do a live video with the exact same content and reach a much larger number? GETTING STARTED IS EASY There is a 99% chance that you already have the equipment you need to get started with live video. A smartphone/ laptop, and some type of internet connection. IT REALLY IS THAT EASY TO GET STARTED! A lot of the time potential live streamers overthink it and create their own barriers by saying they need certain equip- ment to go live. Not true. You can create a great live show from your phone or laptop! However, if you are looking to level up your live videos, you may want to consider invest- ing in: A Tripod A Microphone Lighting These simple pieces can make your videos look much more professional. But again, don’t let not having them become an excuse. THE PERSONAL CONNECTION
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NOVEMBER 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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