By Jamie Barrie A ccording to forecasts released by the web analyt- ics arm of Adobe Systems, Adobe Analytics, which measures the transactions from 80 of the top 100 U.S. retailers and trillions of customer visits to U.S. retail sites, the online sales sites will benefit from a $284 million sales boost because of an extra day of sales between Cyber Monday through to Christmas. Many are asking, “When is the best time to buy to get the most from their holiday budget?” Well Adobe Analytics says, it depends on what you are looking for: Looking to purchases sporting goods, Thanksgiving is the time to buy as prices could be up to 13 percent lower compared to the year-to-date average. If you are in the market for electronics it should be no surprise that Black Friday is still the best time to purchase that new television or wireless earbuds as prices could be 22 percent lower compared to the year-to-date average.
on November 25th as your must have items could be up to 22 percent below the average.
And if you are on the hunt for toys for Christmas, Adobe says get out your credit cards for Cyber Monday when that special gift will be 19 percent below the average. It is important to remember that sales in November and December are critical for retailers, as it tends to be the time that they capture the largest portion of their annual sales and profits. U.S. online spending during the holiday shopping season is expected to grow 14.8 percent this year compared to the 2.7 percent growth predicted for brick-and-mortar loca- tions, but you can be confident that if store and online pur- chases start to fall below the expected increases you will see both brick-and-mortar and online retailers take aggres- sive pricing action to make up for lost sales, making it a win for shoppers looking to stretch their holiday dollar further this year.
For the best buy for your buck on apparel, it is best to shop
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SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2018
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