American Music Furniture also designs and manufactures Amplifier Cabinets in one or two amp configurations and Recording Desks that are sized to the customer’s specifi- cations. Jennings explains that many American Music Furniture cus- tomers are corporate executives, bankers, lawyers, doctors, or independent business people. “More often than not they’re people who have done well and acquired more than a few fine guitars. The typical customer is passionate about their instruments and wants to keep them properly cared for. Guitars that sold for one or two hundred dollars when I was in high school can be worth tens or even hundreds of thousands of dollars today. Most of the cabinets are going into homes. Even the famous musicians who have our cabinets, like Derek Trucks and Susan Tedeschi, Jason Isbell, or Zac Brown guitarist Clay Cook, the cabinets end up at home as opposed to the studio.” “I see anything we do that reinforces quality, craftsmanship, and care as being important to our customers.”
worried about his guitars falling over in the cabinet during an earthquake.” “We’ve found Facebook has worked well for us, and we’ve gotten sales from people who originally saw our products there. I thought a remark from one of our Facebook followers really put it into focus: ‘Another product I didn’t know existed that I can’t live without.’” For guitar collectors and avid musicians who may not live in an area particularly prone to earthquakes but who still manage their collection as prudently as possible, American Music Furniture has just announced a partnership with d’Adarrio and their Humiditrak™ system to allow our cus- tomers to monitor the humidity in their cabinets remotely from their smart phone.
82
SPOTLIGHT ON BUSINESS MAGAZINE • NOVEMBER 2018
Made with FlippingBook Learn more on our blog