Sponsorship Packet

DOWNTOWN EVENT SERIES EVENT SPONSORSHIP GUIDE

BACKGROUND

MONTH

EVENT ATTENDANCE

Each year the City of Rowlett hosts 13 events as part of its Downtown Event Series. These events are put on in large part, by local businesses and a portion of the hotel/motel tax levied on hotels and motels located in the City of Rowlett. In exchange for publicity for the business, the City of Rowlett Parks & Recreation Department uses all donations to produce the marketing and activities at each event listed:

400

OCTOBER

Diversity Day

Veterans Day Ceremony 300

NOVEMBER

8,000

DECEMBER

Main Street Fest

2,500

MARCH

Easter Eggstravaganza

2,500

MAY

Memorial Day featuring Touch A Truck

12,000

JULY

Fireworks on Main

2,000

AUGUST

Concert Series

(4 concerts)

1,100

SEPTEMBER

Movies on Main

(3 movies)

SPONSORSHIP MARKETING OBJECTIVES: • Obtain corporate sponsors for the Downtown Event Series.

• Raise the profile of the Downtown Event Series in the City of Rowlett and metroplex wide which is measured through a 10% increase in media coverage and 5% increase in request for booths at events. • Securing two Hall of Fame Sponsors to offset the costs of the larger events including Fireworks on Main and Main Street Fest. • Produce a balanced event budget through sponsorships for the Downtown Event Series. TYPES OF BUSINESSES TO TARGET: • Rowlett Chamber of Commerce Business members • Large auto dealerships in surrounding cities including Rockwall, Terrell, Garland and Dallas • Local Banks in the Rowlett area • Local Restaurants in the Rowlett area • Past event business participants • Past event sponsors

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 2

DEAR COMMUNITY-MINDED BUSINESS MANAGER,

For over 20 years, Rowlett

Studies have shown that these benefits contribute greatly to the success of a community through economic development, public safety and increased property values! We are proud to share with you our wide- range of community offerings and ask you to consider supporting Rowlett Parks and Recreation through sponsorship or in-kind contributions. Annually, fees and taxes cover operational expenses required to make programs, parks and facilities succeed. A portion of our Downtown Event series are funded by Hotel/ Motel tax and additional support from our business community will allow our offerings to be even better. Your support will help fuel an active community and enrich the lives of Rowlett area residents of all ages, while exposing your business to the community.

Parks & Recreation has

provided quality programs,

events and facilities for

area residents and guests.

Better health, community

connections and of course,

fun are just a few examples

of how Rowlett benefits

from Parks & Recreation

services .

Angela Smith, Director, CPRP Rowlett Parks and Recreation 5300 Main St. • Rowlett, TX 75088 asmith@rowlett.com www.rowlett.com/parksandrec 972-412-6170

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 3

WHY WE MATTER

AIR & WATER QUALITY Tree City USA, trees maintained and replaced if needed.

TOURISM Tourism dollars, the Downtown Event Series, Facilities, Special Use Parks.

TAX BENEFIT Properties that surround a park have as much as a 20% increase in tax value.

HEALTH BENEFITS Presence of green space has shown to improve health conditions.

JUVENILE CRIME PREVENTION Afterschool Programs, Open Gym programs, Youth Leagues.

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 4

HALL OF FAME SPONSORSHIP $10,000

PRE-EVENT PROMOTION

• Name and logo listed on all event posters, advertising and event information • 10 x 10 booth space at all Special Events • Business logo and name listed on social media outlets after each event and mentioned on RTN 16 and on-site recognition at all events • Name, logo and link to your business website listed on Special Events page of rowlett.com • 30 Second Radio Spot recognition for Fireworks on Main (July 4th ) Reaches 197,000 people

EVENT PROMOTION

• 2 Banners displayed at all events • Promote your business on stage during Fireworks on Main • Naming rights to the Fireworks on Main Stage and VIP Area • Waterview Golf Club Day Passes – 12 per quarter • Company logo on event t-shirts • VIP Parking Passes for 6 • Feather flags with logo and information • 6 tickets to VIP/ backstage

POST EVENT PROMOTION OPPORTUNITIES

• 2 Free half day pavilion rentals • Framed Certificate of Appreciation

• Opportunity to provide one participant for Special Events Committee • 4 paid entries to Chamber of Commerce Sponsored 5K events • 4 Free tickets to the Sponsorship Appreciation Dinner • Opportunity to participate as a judge in Special Event Contests, when applicable • One Free Christmas Parade entry

ESTIMATED VALUE: $18,385

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 5

CHAMPION SPONSORSHIP $5,000

PRE-EVENT PROMOTION

• Name and logo listed on all event posters, advertising and event information • Promote your business on stage during Fireworks on Main for 30 seconds • 10 x 10 booth 4 events of your choice • Business logo and name listed on social media outlets after each event and mentioned on RTN 16 • Name, logo and link to your business website listed on Special Events page of rowlett.com

EVENT PROMOTION

• Company supplied banner displayed at all events • Waterview Golf Club Day Passes – 8 per quarter • Company logo on event t-shirts

• VIP Parking Passes for 4 • 4 tickets to VIP/ backstage • Naming rights to children’s area or related amenity at a Rowlett Parks and Recreation Special Event

POST EVENT PROMOTION OPPORTUNITIES

• 1 Free half day pavilion rental • Framed Certificate of Appreciation • 4 Free tickets to the Sponsorship Appreciation Dinner • 2 paid entries to Chamber of Commerce Sponsored 5K events

ESTIMATED VALUE: $10,300

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 6

MVP SPONSORSHIP $2,500

PRE-EVENT PROMOTION

• Name and logo listed on event posters, advertising and event information • Name, logo and link to your business website listed on Special Events page of rowlett.com • Business logo and name listed on social media outlets after each event and mentioned on RTN 16 • 10x10 booth space at 4 events of your choice

EVENT PROMOTION

• Company supplied banner displayed at all events • Waterview Golf Club Day Passes – 8 per quarter • VIP Parking Passes for 4 • Company logo on event t-shirts • Naming rights to vendor area at Fireworks on Main or related Special Event • 3 tickets to VIP/ backstage

POST-EVENT PROMOTION

• 1 Free half day pavilion rental • Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner • 2 paid entries to Chamber of Commerce Sponsored 5K events

ESTIMATED VALUE: $4,325.00

5300 Main St. // Rowlett, TX 75088 // 972-412-6170 5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 7

ALL STAR SPONSORSHIP $1,000

PRE-EVENT PROMOTION

• Name and logo listed on event posters, advertising and event information. • Name, logo and link to your business website listed on Special Events page of rowlett.com • 10x10 booth space at 4 events of your choice

EVENT PROMOTION

• Company supplied banner displayed at all events • Waterview Golf Club Day Passes – 4 per quarter • VIP Parking Passes for 2 • Company logo on event t-shirts • 2 tickets to VIP/ backstage

POST-EVENT PROMOTION

• Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner • Listing as event sponsor in post-event press releases and materials

ESTIMATED VALUE: $2,190.00

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 8

PLAY SPONSORSHIP $500

PRE-EVENT PROMOTION

• Name, logo and link to your business website listed on Special Events page of rowlett.com • 10 x 10 booth at Downtown Event Series event of your choice

EVENT PROMOTION

• VIP Parking Passes for 2 • Company logo on event t-shirts • 2 tickets to VIP/ backstage

POST-EVENT PROMOTION

• Framed Certificate of Appreciation • 2 Free tickets to the Sponsorship Appreciation Dinner • Listing as event sponsor in post-event press releases and materials

ESTIMATED VALUE: $1,360.00

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 9

CHILDREN’S ACTIVITY SPONSORSHIP $250

• Name, logo and link to your business website listed on Special Events page of rowlett.com • 10 x 10 booth at Downtown Event Series event of your choice • Framed Certificate of Appreciation

ESTIMATED VALUE: $475.00

AMENITY SPONSORSHIP $100

• Naming rights to a specific activity at a Downtown Special Events Series event • Name, logo and link to your business website listed on Special Events page of rowlett.com

ESTIMATED VALUE: $325.00

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 10

SPONSORSHIP BENEFITS

NAMING RIGHTS Property, venue and activity naming opportunities, where applicable.

ADVERTISING Logo included on print ads and in-copy radio mentions, where applicable.

ON-SITE Promotional Area for displays, sales, sampling and contests.

MARKETING COLLATERAL Opportunity for logo on festival poster and material related to event.

SOCIAL MEDIA RECOGNITION Inclusion in Facebook, Twitter and email marketing campaigns.

WEBSITE REPRESENTATION Logo, link on webpage, “Thank You, Sponsors” section.

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 11

OTHER SPONSORSHIP OPPORTUNITIES

ROWLETT YOUTH BASEBALL LEAGUE Rowlett Youth Baseball League was founded in 2007 for boys and girls in the Rowlett community. The City of Rowlett Parks and Recreation Department absorbed the Youth Baseball of Rowlett Program January 2016. We host games at the Community Park Baseball Fields, located at 8500

St. Andrews Ln. Rowlett, TX, 75088. Homerun fence signs are one of the best ways to advertise your business and show your support for RYBL. Community Park Baseball Fields is home to over 40 youth baseball teams, 500 players and thousands of friends and family members. For more information how to become a Rowlett Youth Baseball Sponsor, please contact the Athletics Coordinator at 972-412-6170.

__ Grand Slam Sponsors - $5,000: __ Walk Off Winners - $1,000: __ Home Run Club - $500: __ Triple Team - $200: __ Double Donors - $100: __ Single Sponsors - other amount: $_________

THE WET ZONE Wet Zone is a seasonal outdoor family friendly waterpark which features a large activity pool with a playground feature, 3 water slides, a lazy river, and kiddie pool. The park also features a lap pool, sand volleyball court, two private cabanas, and six pavilions available for birthday parties and group

reservations. The park has an average weekly attendance of 3,750 visitors and holds Birthday Party reservations as well as Group reservations. For more information, please contact the Athletics/Aquatics Supervisor at 972-412-6170.

Platinum Sponsor - $25,000 for 2 year contract Gold Sponsor – $3,000 Silver Sponsor – $1,000 Bronze Sponsor– $750 Life Jacket / Safety Sponsor - $500

5300 Main Street | Rowlett, TX 75088 | 972-412-6170 | 12

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

Made with FlippingBook - Online magazine maker